Case Study: Introducing Waterless Urinals to the North American Market to Enhance Brand Awareness and the Benefits of these Products When contacted by Waterless Co, the oldest manufacturer of waterless urinals in the United States, we were asked to help them in three primary areas: Enhance the awareness of no-water urinals; at that time, many […]
Helping Waterless Company Grow
Robert Kravitz has handled PR and communications for my company, Waterless Co. Inc., for more than 10 years. When he started, many people had heard of no-water urinals, but few understood exactly how they work, how much water they can save, and how they promote sustainability…the key word of the 21st century. Today, these questions […]
