Case Study. Promoting U.S. Products and Portable Carpet Extractors At a time when many carpet cleaning technicians were moving from portable carpet cleaning extractors to truck-based units, U.S. Products, was concerned that their business would be negatively impacted. All their machines were portables. These were also hot-water portable extractors. In most cases, a hot-water extractor […]
Ending the Confusion over Floor Safety
This article was originally published in Hotel Business When it comes to floor safety, the topic of slip-and-fall accidents should be straightforward: Someone slips on a floor, a stair, or a loose cord; they fall and hopefully are not injured. However, when we look closely at slip-and-fall accidents, we find several open ends and a […]
Don’t Get Stung by Inflation
Inflation is hitting all of us, including the professional cleaning industry, hard. A recent report from the U.S. Bureau of Economic Analysis indicated that the U.S. inflation rate is at a 40-year high. At 10 percent, most Americans have never experienced inflation like this before. Of course, the jansan industry has not been untouched. Costs […]
Why We Need to Audit Our Way into Cost Savings
With inflation hitting us right and left, senior and long-term care facilities need to audit their way into savings. Everything they purchase, from food to nursing supplies, has gone up in recent months. Meanwhile, senior care staffing costs have also jumped tremendously throughout the country. Jay Moskowitz is the CEO of Visage Senior Living in […]
Articles Published for Clients by Alturasolutions
Below are dozens of articles published by Alturasolutions for clients. The magical power of publishing articles for thought leaders is that it provides credibility. Credibility leads to trust, and trust leads to sales. For more information, watch my interview here. Please feel free to browse, learn, and enjoy the following articles. Should We […]
Is it Fake News? Here are Some Ways to Detect Fake News
how can we tell if something being reported is true or not? AlturaSolutions, a publishing, content, and digital marketing agency, offers the following tips:
Waterless Urinals Found in the Most Water Efficient Model T Showroom in Town
Waterless urinals are now found in the most water efficient Model T showroom in Detroit. With little fanfare, Detroit has been changing and changing fast. Most everyone agrees it is on the rebound and as an example of what’s happening, many point to the city’s Midtown Green Garage. The Midtown Green Garage is a former Model […]
Getting On the E-Learning Bandwagon
According to Wikipedia, electronic learning, better known as e-learning, means “the student and the teacher use online technology to interact and participate” in a learning program. When we think of e-learning today, we often think of taking classes of some sort on a computer, a tablet or similar device. However, the first e-learning courses date […]
SEO Tips for Cleaning Professionals Only
Many cleaning professionals believe there is a “secret” to effective search engine optimization (SEO), and unless you know that secret, your site won’t rank on Google. The reality is, there is no secret. SEO comes down to using a few easy to learn strategies. That’s according to Robert Kravitz with AlturaSolutions, a marketing agency for Influencers […]
Ensuring Dental Offices Are Disinfected Effectively
From March 2020 through August 2020, weekly visits to dental offices in the United States dropped by more than 33 percent, all due to the pandemic. Worse, many dental offices around the country were forced to close entirely during this period. While there has been a rebound in the past year, many dental offices report […]
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