Interview marketing, also known as a digital marketing interview, is a terrific way to discuss your products and services and present your organization as a thought leader in your industry. However, the more professional the presentation, the better your discussion will come across. To help improve your presentation, here are 10 Tips for Effective Interview […]
Top 10 Mistakes Companies Make about Press Releases
Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are
The Power of Content Marketing
In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Confirmed: Video Marketing is an Effective Marketing Tool
Video marketing, including various animated and traditional videos, has been growing by leaps and bounds since the 2000s. And now interview marketing is also coming into its own. As the name implies, interview marketing involves you or someone from your organization being interviewed by a host or third party. These are typically only a few […]
A Q&A About Interview Marketing
I’d like to introduce you to interview marketing. Most of us know that video marketing strategies have become enormously powerful in recent years. In fact, videos are NOW a must for B2B and B2C organizations. They are one of the most effective ways to discuss your products, services, or organization and build customer trust. Customers […]
How Public Relations (PR) Made McDonald’s
Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office building and decided not to pay himself a salary. A clever […]
Why Big Brands Should Hire Small PR Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Are Thought Leaders New?
Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]
13 Powerful Ways to Improve SEO Blog Posts
Shhh…no one knows about these 13 Powerful Ways to Improve SEO Blog Posts but you, me, and the lamppost. But these surefire tips will help improve your blog posts, get more web traffic to your site, and prominence within three to five months…guaranteed. Select your keywords before you prepare your blog. This will help you […]
Best Times to Post on LinkedIn
When using LinkedIn as a marketing tool, a question that often comes up is, when is the best time to publish an article, a post, a video or graphic, or other content on the platform? Traditionally, the answer is there really is no best time. For instance, organizations have reported publishing a post late on […]
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