The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising. A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]
Getting the Boss Behind Inbound Marketing
Inbound Marketing and Ways to Win Executive Buy-in
The Power of Inbound Marketing Just Might Blow Your Mind
The power of inbound marketing has proven itself over and over again, especially in B2B industries. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying […]
There’s Riches in Niches
Here is an old expression often repeated in the PR industry: there’s riches in niches. The gist is that sticking to the niche markets you know best is typically the best path to take. Over the years, I’ve wavered from this, and while it worked in some instances, it did not go well for the […]
Native Advertising: Here’s How to Make It Work
According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]
Are Trade Publications Relics?
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
LinkedIn Is Business – But It Can Be Personal Too
LinkedIn Is Business, true. This according to Colleen McKenna a LinkedIn specialist, CEO and founder of Intero Advisory. Her consulting firm works with people and organizations, helping them take advantage of all the business opportunities LinkedIn has to offer. She’s so serious about using LinkedIn for business, she has even coined and then trademarked the tagline, “It’s Business, […]
B2B Websites: Giving Them What They Want
Survey Reveals What B2B Website Visitors Want on B2B Websites Chicago, IL – March 31, 2021 – A new survey published by two business-to-business (B2B) marketing companies asked more than 400 B2B professionals what they looked for – and found the most helpful – when visiting B2B websites. * In some cases, the study found […]
Where We Are with News Publications
Most of us know that the number of publications, especially news publications, in this country has been on a downward spiral for several years. However, when we look at the actual numbers, it’s a bit startling. Google has created something called the Google News Initiative and partnered with an organization called the GDELT Project. This […]
Study Proves the Value of Blogging
NEWS: The 7th Annual Blogging Survey has just been released by Orbit Media Studios, a leading website development company based in Chicago. According to Andy Crestodina, CEO of Orbit Media, in these surveys, “we find over and over again that greater efforts [in blogging] leads to greater rewards.” This year’s study involved nearly 1,300 bloggers […]
- 1
- 2
- 3
- …
- 17
- Next Page »
