AlturaSolutions | B2B PR/Communications Agency

  • Home
  • About
    • Robert Kravitz
  • Contact
  • Services
  • Blog
  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interviews
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Marketing Content Creation
    • Blogging Power
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR

March 19, 2023 By Robert Kravitz

10 Tips for Effective Interview Marketing

10

Interview marketing, also known as a digital marketing interview, is a terrific way to discuss your products and services and present your organization as a thought leader in your industry. However, the more professional the presentation, the better your discussion will come across. To help improve your presentation, here are 10 Tips for Effective Interview […]

Filed Under: Blog! Tagged With: interview marketing

March 18, 2023 By Robert Kravitz

Top 10 Mistakes Companies Make about Press Releases

press release

Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are

Filed Under: Blog! Tagged With: news story, press releases, write better press releases

March 17, 2023 By Robert Kravitz

The Power of Content Marketing

content marketing

In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry

Filed Under: Blog! Tagged With: AlturaSolutions Communications, content marketing, content marketing persistance, professional cleaning industry, Robert Kravitz

March 17, 2023 By Robert Kravitz

Confirmed: Video Marketing is an Effective Marketing Tool

video marketing

Video marketing, including various animated and traditional videos, has been growing by leaps and bounds since the 2000s. And now interview marketing is also coming into its own. As the name implies, interview marketing involves you or someone from your organization being interviewed by a host or third party. These are typically only a few […]

Filed Under: Blog! Tagged With: video marketing

March 16, 2023 By Robert Kravitz

A Q&A About Interview Marketing

interview marketing

I’d like to introduce you to interview marketing. Most of us know that video marketing strategies have become enormously powerful in recent years. In fact, videos are NOW a must for B2B and B2C organizations. They are one of the most effective ways to discuss your products, services, or organization and build customer trust. Customers […]

Filed Under: Blog! Tagged With: interview marketing

March 16, 2023 By Robert Kravitz

How Public Relations (PR) Made McDonald’s

MCDONALDS

Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office building and decided not to pay himself a salary. A clever […]

Filed Under: Blog!

March 15, 2023 By Robert Kravitz

Why Big Brands Should Hire Small PR Agencies

brands

Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:

Filed Under: Blog! Tagged With: #powerofPR, AlturaSolutions Communications, communications, content marketing

March 12, 2023 By Robert Kravitz

Are Thought Leaders New?

thought leader

Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]

Filed Under: Blog! Tagged With: thought leaders

March 10, 2023 By Robert Kravitz

13 Powerful Ways to Improve SEO Blog Posts

blog

Shhh…no one knows about these 13 Powerful Ways to Improve SEO Blog Posts but you, me, and the lamppost. But these surefire tips will help improve your blog posts, get more web traffic to your site, and prominence within three to five months…guaranteed. Select your keywords before you prepare your blog. This will help you […]

Filed Under: Blog! Tagged With: seo blog tips

November 11, 2022 By Robert Kravitz

Best Times to Post on LinkedIn

linkedin

When using LinkedIn as a marketing tool, a question that often comes up is, when is the best time to publish an article, a post, a video or graphic, or other content on the platform? Traditionally, the answer is there really is no best time. For instance, organizations have reported publishing a post late on […]

Filed Under: Blog!

  • 1
  • 2
  • 3
  • …
  • 18
  • Next Page »

Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Follow us on Twitter

Tweets by @alturasolutions

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases
  • The Power of Content Marketing
  • Confirmed: Video Marketing is an Effective Marketing Tool
  • A Q&A About Interview Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

facebook AlturaSolutions linkedin AlturaSolutions

Copyright © 2023 · Log in