The most important step marketers can take in an economic downturn is to keep marketing. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation company based in Chicago. “The goal is to get the most marketing bang for […]
Three Easy Ways to Make Boring Articles Interesting
Many times B2B articles published in trade publications can get a bit boring. Often, this is because they are on the same topic covered many times before
How to Make Article Titles Stand Out
Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.
PR Firm Helps CVS Hire Mature Pharmacists
In the past ten to 15 years, more retailers such as megastores have been opening up pharmacies in their stores. One of the effects of all these new pharmacies was that more traditional pharmacies, such as CVS, were having difficulty in finding and attracting new pharmacists. Further, the Bureau of Labor Statistics was predicting that […]
Before You Write a Captitavting Thought Leadership Article
AlturaSolutions helps businesses grow by turning words into sales. A term you will hear often in B2B article placements and the marketing content creation world is “thought leadership.” However, many people may not know exactly what a thought leadership article or blog actually is. Because of this, lets start with a definition: A thought leadership […]
Six Marketing Steps Jansan Companies Should Take Now to be Stronger When the Rebound Comes
Many in the professional cleaning industry report they are swamped right now, with end-customers asking them to help them sanitize their facilities. However, at the same time, they realize our country has come to a virtual standstill, and no one knows when some semblance of normality will return. So, what should jansan and other B2B […]
When Times Get Tough the Tough Start Marketing
No one knows who said it first, but an old adage says: “When times are good, you should advertise. When times are bad, you must advertise.” Let’s bring that up-to-date. Today we would most likely say: “When times are good, invest in marketing. When times are bad, you must invest in marketing.” Let me know […]
Here’s How to Make Your Day
Case Study. Promoting a Portable Carpet Extractor Manufacturer
AlturaSolutions helps businesses grow by turning words into sales. This is how we helped U.S. Products, a portable carpet extractor manufacturer. At a time when many carpet cleaning technicians were moving from portable carpet cleaning extractors to truck-based units, U.S. Products, was concerned that their business would be negatively impacted. All their machines were portables. […]
In Tough Times Great Brands Become Greater by Increasing Marketing Budgets
AlturaSolutions helps businesses grow by turning words into sales. With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing […]
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