For the past three years, Edelman PR, one of the largest public relations organizations in the world, and LinkedIn have conducted studies investigating the effectiveness and influence of Thought Leadership articles. While the term “Thought Leadership” has different definitions for different people, for the most part, a Thought Leadership article is one that: Presents a […]
Earned Media and Paid Media Working in Tandem
Another post on our PR Insights blog pointed out that article publishing – earned media – is still one of the most effective strategies B2B marketers have to spread the news about their products and services. They are especially effective for consulting firms which to show their expertise on a topic or challenge. As we […]
Top 10 B2B Marketing Strategies in 2021
Findings by such respected organizations as Forrester, HubSpot Research, Statista, and others have concluded that the following 10 marketing strategies are proving to be the most effective in 2021. To read more about what the researchers found, click here. Interestingly, many of these “top 10” strategies have made the list before. Others have been elevated […]
Knock Knock. Who’s There? Inbound Marketing
Most of us are more familiar with outbound marketing than inbound marketing. Outbound marketing is when we would go out and find customers. This could be anything from knocking on doors to making phone calls. This worked and worked very well for decades. But around and about the 1990s, as he Internet took over and […]
Are Trade Publications Dead? Nope, Not at All
There appears to have been a rebound in the past few years of the number of people reading trade publications. In fact there’s been a 15 percent increase from 2015.
Helping Waterless Company Grow
Robert Kravitz and AlturaSolutions Communications have handled PR and communications for my company, Waterless Co. Inc., for more than 13 years. When he started, many people had never heard of waterless urinals, few understood exactly how they work, how much water they can save, and how they promote sustainability…the key word of the 21st century. […]
Sites Without Content Marketing are Just Online Ads
Sites Without Content Marketing are Just Online Ads
Making Old B2B Blogs Interesting Again in Three Easy Steps
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
Was I Wrong About Branded Articles?
The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising. A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]
Getting the Boss Behind Inbound Marketing
Inbound Marketing and Ways to Win Executive Buy-in
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