When a blogger is considering what to write about, they must first understand that there are two kinds of blog posts: Longies and Shorties. A Longie is, as the name implies, a long post, 600 to 1200 words, focusing on a subject and developing it fully in an essay-like style. This type of post is aimed […]
The Blogging Tipping Point
Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is our […]
VIDEO: It Wasn’t Advertising that Sold Windows. It was PR
Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]
10 Tips for Effective Interview Marketing
Interview marketing, also known as a digital marketing interview, is a terrific way to discuss your products and services and present your organization as a thought leader in your industry. However, the more professional the presentation, the better your discussion will come across. To help improve your presentation, here are 10 Tips for Effective Interview […]
Top 10 Mistakes Companies Make about Press Releases
Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are
The Power of Content Marketing
In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Are Thought Leaders New?
Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]
How Public Relations (PR) Made McDonald’s
It Wasn’t Advertising that Made McDonalds, It Was Public Relations Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office […]
The Number 1 Blogging Tip for Businesses
The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]
Confirmed: Video Marketing is Effective
Video marketing, including various animated and traditional videos, has been growing by leaps and bounds since the 2000s. And now interview marketing is also coming into its own. As the name implies, interview marketing involves you or someone from your organization being interviewed by a host or third party. These are typically only a few […]
- 1
- 2
- 3
- …
- 7
- Next Page »