Advertising is necessary for competition, but public relations is necessary for education, says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, Steve Jobs and many other big-name entrepreneurs about the power of public relations and communications. Always remember, advertising is what you pay for; publicity is what you […]
When It Comes to Content Marketing and Thought Leadership Marketing What Works Best?
The big question many have today about thought leadership marketing and content marketing is which formats are the best to use: videos, words, graphics, podcasts? Before discussing this, let’s talk a bit about the history of content marketing. Content marketing became a major marketing strategy from about 2004 to 2010. When it first appeared, it […]
How Public Relations (PR) Made McDonald’s
Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office building and decided not to pay himself a salary. A clever […]
What Thought Leaders Need to Know About Creating Positive Impact
Bernice Pink was a perfect example of a thought leader and a great friend of mine. She knew better than anyone I have ever met how to create a positive impact when meeting new people. Because she was so good at it, she also had more friends than anyone I have ever met. Every night […]
Advertising Is What You Pay For, Publicity Is What You Pray For
This adage – advertising is what you pay for, publicity is what you pray for – was coined by Helen Woodward, the first female advertising executive in the U.S., back in 1938. She was comparing paid media placements – what we call today branded articles or advertising – with PR/communications. PR/communications is earned media such as publishing thought leadership articles […]
The Making of a Thought Leader
The Making of a Thought Leader was published in Restoration and Remediation Magazine in February 2022. We find thought leaders in every industry – healthcare, technology, professional cleaning, facility management, and of course, the restoration and remodeling industry. But have you ever wondered how these people became “thought leaders?” Thought leaders are not born; they […]
Why Thought Leaders Need Strategic Visibility
In her book, Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success, Denise Brosseau says that to become a well-known thought leader requires strategic visibility. This is possible by using marketing techniques and strategies that help an organization or an individual become recognized as someone important and worthy of listening to. To […]
Study on Thought Leaders and Thought Leadership
Before we explore the power of thought leaders and thought leadership marketing, let’s make sure we are all on the same page as to what a thought leader is? While there are several definitions, a solid working definition is the following: A thought leader is an individual or a company whose authority is honored […]
Ready to be a Thought Leader? Hear What an Expert Has to Say First
Denise Brosseau has written one of the most comprehensive books about thought leadership now available. Her book, Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success, explores what it means to be a thought leader, the many benefits that can be derived by being a thought leader, whether an individual or an […]
What’s Happening with Trade Publications
Because thought leaders need to get published, they need the publication industry, and most specifically trade publications, to remain strong. However, that has been a struggle now for twenty years. Most of us know that the number of publications, especially news publications, in this country has been on a downward spiral for several years. However, […]
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