Most of us know that the number of publications, especially news publications, in this country has been on a downward spiral for several years. However, when we look at the actual numbers, it’s a bit startling. Google has created something called the Google News Initiative and partnered with an organization called the GDELT Project. This […]
Study Proves the Value of Blogging
NEWS: The 7th Annual Blogging Survey has just been released by Orbit Media Studios, a leading website development company based in Chicago. According to Andy Crestodina, CEO of Orbit Media, in these surveys, “we find over and over again that greater efforts [in blogging] leads to greater rewards.” This year’s study involved nearly 1,300 bloggers […]
Buzz Words That Need to Buzz Off
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
Blogging Still Works According to New Study
September 30, 2020 – Chicago, IL – The 7th Annual Blogging Survey has just been released by Orbit Media Studios, a leading website development company based in Chicago. According to Andy Crestodina, CEO of Orbit Media, in these surveys, “we find over and over again that greater efforts [in blogging] leads to greater rewards.” This […]
AlturaSolutions Suggests Ways to Make B2B Inbound Marketing Work During the Pandemic
COVID-19 has changed everything, including business-to-business marketing. In-person meetings are over. Trying to reach someone by phone is getting tougher. Voice messages often go unheard. So, how can B2B marketers involved with B2B inbound marketing reach prospects now? Here are some suggestions to help get B2B inbound marketing rolling again: Increase LinkedIn prospecting. For those […]
How to Make B2B Marketing Work During the Pandemic
Everything is changing due to COVID, including B2B Marketing. In-person meetings are over, and trying to reach someone by phone, unless you have a cell number, is next to zilch. Not only that, but voice mail may also have run its course. Even before COVID, many prospects indicated they no longer checked their voice mail […]
Principals of Effective Cleaning and Disinfecting
Principals of Effective Cleaning and Disinfecting was prepared by AlturaSolutions for client Avmor. Health inspectors in the US and Canada are charged with helping to educate facility managers and cleaning professionals that using cleaning chemicals–solutions, sanitizers, and disinfectants—requires they be used correctly to protect human health. This is a critical job. With the health of […]
Why Inbound Marketing Is So Important in Today’s B2B World?
As B2B businesses start pulling themselves out of the whiplash caused by the pandemic, most are beginning to reinvest in marketing. However, money is tight. What type of marketing will work best and will prove to be the best investment? While advertising still has its benefits, the bottom-line fact is that advertising does not have […]
Getting Kids to Wash Their Hands and Faces with Song
One of our priorities now is to promote more frequent hand and face washing for children in schools. And with COVID-19, the need for children to wash their hands and faces more frequently may be more serious today than ever before. Kids literally touch their worlds with their hands. They don’t wash their hands frequently enough […]
What’s Happening with B2B Marketing Spend?
The abrupt shutdown of the economy in early 2020 due to the coronavirus has turned everything upside down when it comes to B2B marketing. For instance, many organizations were planning on investing heavily in what is termed “live” marketing events this year. Live events typically take place in conference rooms, hotel ballrooms, convention centers, even […]
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