As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan Adler, a professor of journalism at Emerson College in Boston, publications around the world […]
One-in-Ten Americans Online “Almost Constantly” Reports New Study
Study Has Several Implications for B2B Organizations Chicago, IL – A July 2019 Pew Research Study, reports that nearly one in ten U.S. adults are online “almost constantly,” either on a computer, smartphone, or mobile device. The study also found that 45 percent of those surveyed report going online several times throughout the day. As […]
Branded Articles: What You Need to Know
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising. One product that has been receiving much attention is what is […]
AlturaSolutions Adds Digital Marketing Services for Clients
“Now published articles will be available for hundreds of thousands of potential [end] customers to see.” Chicago, IL – AlturaSolutions Communications, a PR and communications company serving the professional cleaning, food service, uniform, distribution, and HVAC industries, announces it has created a new division to provide digital marketing services for its clients. Founded in […]
One in Ten U.S. adults Online Almost Constantly Has Implications for Marketers
Chicago, IL – A July 2019 Pew Research Study, reports that nearly one in ten U.S. adults are online “almost constantly,” either on a computer, smartphone, or mobile device. The study also found that 45 percent of those surveyed report going online several times throughout the day. As expected, the most constantly connected are younger […]
Alice Ramsey’s Grand Adventure
Alice Ramsey Makes Cross Country Auto Trip June 9, 1910 was a rain-drenched day in New York City, where a crowd had gathered at 1030 Broadway. The center of attention was Alice Ramsey. Just 22 years old, Ramsey was about to make feminist – and automobile – history. She and her companions put on their […]
Content Marketing Aims to Attract and Assist
What Inbound Marketers Need to Know about the Buyer’s Journey
The buyer’s journey is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address this situation; as much as 95 […]
Suggestions on How to Make a Good Email Newsletter Great
Some B2B businesses and organizations have experienced great success with their email newsletters. Their information gets shared, visitors come to their websites, and purchases of their products or services increase significantly over the years. We have one client – a consulting firm – that attributes a great deal of their success to their monthly newsletter. […]
11 Quick SEO Tips to Help Get Your Web Content Read
When it comes to marketing, SEO (search engine optimization) is the name of the game for most B2B organizations. However, for many people, this whole SEO thing is baffling. Complicating matters, it’s always changing. So, let’s try and make it easier to understand. Here are 11 Quick SEO Tips to Help Get Your Web Content […]
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