Principals of Effective Cleaning and Disinfecting was prepared by AlturaSolutions for client Avmor. Health inspectors in the US and Canada are charged with helping to educate facility managers and cleaning professionals that using cleaning chemicals–solutions, sanitizers, and disinfectants—requires they be used correctly to protect human health. This is a critical job. With the health of […]
Why Inbound Marketing Is So Important in Today’s B2B World?
As B2B businesses start pulling themselves out of the whiplash caused by the pandemic, most are beginning to reinvest in marketing. However, money is tight. What type of marketing will work best and will prove to be the best investment? While advertising still has its benefits, the bottom-line fact is that advertising does not have […]
Getting Kids to Wash Their Hands and Faces with Song
One of our priorities now is to promote more frequent hand and face washing for children in schools. And with COVID-19, the need for children to wash their hands and faces more frequently may be more serious today than ever before. Kids literally touch their worlds with their hands. They don’t wash their hands frequently enough […]
What’s Happening with B2B Marketing Spend?
The abrupt shutdown of the economy in early 2020 due to the coronavirus has turned everything upside down when it comes to B2B marketing. For instance, many organizations were planning on investing heavily in what is termed “live” marketing events this year. Live events typically take place in conference rooms, hotel ballrooms, convention centers, even […]
Don’t Do This When it Comes to Marketing
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Inbound Marketing Get Prospects “Delighted” with Your Product
In 2007, the average person was exposed to between 3,000 and 5,000 advertising messages every day. At the time, these were astonishing numbers. But guess where we are in 2020? Easily double or more that number of messages. Today, we are bombarded with as many as 10,000 marketing messages every day. For many of us, […]
Five Inbound Marketing Techniques that Drive Sales
One of the “new normal” changes we have seen is that inbound program has become much more powerful than even. This is because adults are online much more now than they were in the pre-COVID days. Although it varies in different parts of the country, Internet usage in North America is up as much as […]
When It Comes to Content, Which Works Best?
Content marketing became a major strategy around 2004 to 2006. When it first appeared, it primarily involved words, posted on company websites, in the form of blog posts. It was developed because more and more B2B organizations specifically believed traditional marketing formats was no longer working. However, since then, it has evolved. Videos, webinars, original […]
Which Marketing Strategy Grows Sales? Push, Pull, or Both
As a pull marketing agency, also known as inbound marketing agency we are often asked which is the best: pull marketing or push marketing. The answer is that it all depends. If the client’s product or service is brand new, then push marketing is best, at least initially. View push marketing as an introductory process. […]
Here’s How to Make B2B Newsletters More Effective
One of the most important components of B2B inbound marketing are newsletters. And in case you haven’t noticed, we’re getting tons of email newsletters lately. It is because many B2B organizations are cutting costs—including marketing costs—due to the recession and the pandemic. But newsletters tend to be very inexpensive, so they have been saved from […]
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