AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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    • Robert Kravitz
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  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interview Marketing Examples
    • Interview with Mike Keenan – Topic, Addressing Retail Theft
    • Johnathan Tall Discuses the Need for Airport Profiling
    • VIDEO: LEXX Sanitizer Cleaner – This is a Good Product
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • VIDEO: Cleaning, Understanding, and Appreciating Waterless Urinals
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
    • VIDEO: Getting to Know LEXX Sanitizer & Cleaner
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR

May 25, 2023 By Robert Kravitz

Seven Steps to An Effective Earned Media Strategy

earned media

A media strategy that has value for manufacturers looking for more exposure for their products is called earned media.  It’s effective and what’s more, free. What we are talking about is publishing articles in leading trade publications and on LinkedIn. However, a couple of fair warnings: One article won’t do the trick. Articles placed on […]

Filed Under: Blog! Tagged With: earned media

May 11, 2023 By Robert Kravitz

The Downside of Social Media for B2B Organizations

social media

Suppose you are a B2B organization and have been working on social media platforms, including LinkedIn, Facebook, and Instagram, for a considerable amount of time. After a while, you are surprised to see you are not getting the expected results. For instance: Where are all the new prospects? Why aren’t sales improving? And the big […]

Filed Under: Blog! Tagged With: social media

May 8, 2023 By Robert Kravitz

The Reasons Why Blogging Still Works

blogging

Wondering if blogging still works?  Read on. Each year, Orbit Media, an award-earning web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the survey is to identify what works and what does not when it comes to blogging, also known as content marketing. Today, virtually all organizations […]

Filed Under: Blog!

May 7, 2023 By Robert Kravitz

Here’s How to Turn Your Brand into a Thought Leader

thought leadership marketing

Here are four ways to turn your brand into a thought leader – and why you need to follow them now. Consumers and end-customers are looking for trustworthy guidance and information more today than ever before. We are all bombarded with tons of content, but a great deal of it is just promotional or advertorial. […]

Filed Under: Blog! Tagged With: thought leader

May 6, 2023 By Robert Kravitz

Improving Efficiency: How to Way to Get More Things Done

efficiency

Looking for a way to improve efficiency and get things done? Then check this out. Back in 1918, the head of Bethlehem Steel, Charles M. Schwab, was looking for ways to improve the efficiency of his top executives. To help him, he called in a man by the name of Ivy Lee. This was a very unusual […]

Filed Under: Blog! Tagged With: get things done, ivy lee

May 6, 2023 By Robert Kravitz

Video: We Need to Realize the Value of Water

In this video, Klaus Reichardt, CEO and founder of Waterless Co., Inc discusses why we need to value water more. https://www.waterless.com/blog/why-dont-we-realize-the-value-of-water  

Filed Under: Blog! Tagged With: future of water, water

May 4, 2023 By Robert Kravitz

Ten Ways to Make Your Video Marketing Program Successful

video marketing

Video marketing is taking center stage. For years, the most effective way for individuals or organizations to succeed has been through words, typically called content marketing. While it certainly is still effective, even a requirement for organizations, having an effective video marketing strategy in place is becoming just as important. Here is why.  According to HubSpot, […]

Filed Under: Blog! Tagged With: video marketing

May 4, 2023 By Robert Kravitz

Content Marketing Works: I Can Prove It

content marketing

I worked as a building service contractor in Northern California in the late 1990s when I first got into content marketing. So, I guess you could say I got to know content marketing “close and personal.” I had also written two books on the professional cleaning industry at that time. As anticipated, no publisher was […]

Filed Under: Blog! Tagged With: content marketing

May 4, 2023 By Robert Kravitz

How Public Relations (PR) Made McDonald’s

public relations

It Wasn’t Advertising that Made McDonalds, It Was Public Relations Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office […]

Filed Under: Blog!

April 30, 2023 By Robert Kravitz

Sales Quotas, Content Marketing, and Content Quotas

content marketing

Content Marketing: Salespeople, realizing the value and power of content marketing, will want to prepare credible, quality, informative articles to help boost their own sales figures on a regular basis.

Filed Under: Blog!, Content Marketing Academy Tagged With: content, content marketing, content marketing exploding, jan-san industry mrketing content

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Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • Seven Steps to An Effective Earned Media Strategy
  • The Downside of Social Media for B2B Organizations
  • The Reasons Why Blogging Still Works
  • Here’s How to Turn Your Brand into a Thought Leader
  • Improving Efficiency: How to Way to Get More Things Done

Contact Us

Email: solutions@alturasolutions.com
LinkedIn: LinkedIn
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

Copyright © 2023