AlturaSolutions | Thought Leadership Marketing Agency

  • Home
  • About
    • Robert Kravitz
  • Services
    • Client-Published Articles
  • Insights
  • Case Studies
    • Case Study: Introducing the Kaivac No-Touch Cleaning System
    • Case Study: Introducing Waterless Urinals
    • Case Study. Promoting U.S. Products and Portable Carpet Extractors
    • Case Study: Introducing Enviro Solutions Cleaning Solutions
    • Case Study: Promoting Green Cleaning and a Green Cleaning Advocate
    • Praise
  • Videos
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Earned Media vs. Branded Articles
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Marketing Content Creation
    • Blogging Power
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR
  • Contact

August 10, 2022 By Robert Kravitz

VIDEO: What Bill Gates, Steve Jobs, and Others Think About Public Relations

public relations

Advertising is necessary for competition, but public relations is necessary for education, says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, Steve Jobs and many other big-name entrepreneurs about the power of public relations and communications. Always remember, advertising is what you pay for; publicity is what you […]

Filed Under: Blog! Tagged With: bill gates, power of pr, public relations, publicity, steve jobs

August 1, 2022 By Robert Kravitz

When It Comes to Content Marketing and Thought Leadership Marketing What Works Best?

thought leadership marketing

The big question many have today about thought leadership marketing and content marketing is which formats are the best to use: videos, words, graphics, podcasts? Before discussing this, let’s talk a bit about the history of content marketing. Content marketing became a major marketing strategy from about 2004 to 2010. When it first appeared, it […]

Filed Under: Blog! Tagged With: content marketing, marketing

July 29, 2022 By Robert Kravitz

How Public Relations (PR) Made McDonald’s

public relations and mcdonald's

Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office building and decided not to pay himself a salary. A clever […]

Filed Under: Blog!

July 28, 2022 By Robert Kravitz

What Thought Leaders Need to Know About Creating Positive Impact

thought leader

Bernice Pink was a perfect example of a thought leader and a great friend of mine.  She knew better than anyone I have ever met how to create a positive impact when meeting new people. Because she was so good at it, she also had more friends than anyone I have ever met. Every night […]

Filed Under: Blog! Tagged With: bernice pink, thought leader

July 27, 2022 By Robert Kravitz

Advertising Is What You Pay For, Publicity Is What You Pray For

advertising

This adage – advertising is what you pay for, publicity is what you pray for – was coined by Helen Woodward, the first female advertising executive in the U.S., back in 1938. She was comparing paid media placements – what we call today branded articles or advertising – with PR/communications. PR/communications is earned media such as publishing thought leadership articles […]

Filed Under: Blog! Tagged With: advertising, cybertruck, publicity, tesla

July 27, 2022 By Robert Kravitz

The Making of a Thought Leader

thought leader

The Making of a Thought Leader was published in Restoration and Remediation Magazine in February 2022. We find thought leaders in every industry – healthcare, technology, professional cleaning, facility management, and of course, the restoration and remodeling industry. But have you ever wondered how these people became “thought leaders?” Thought leaders are not born; they […]

Filed Under: Blog! Tagged With: thought leader

July 20, 2022 By Robert Kravitz

Why Thought Leaders Need Strategic Visibility

thought leader

In her book, Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success, Denise Brosseau says that to become a well-known thought leader requires strategic visibility. This is possible by using marketing techniques and strategies that help an organization or an individual become recognized as someone important and worthy of listening to. To […]

Filed Under: Blog! Tagged With: thought leaders, visiblity

July 20, 2022 By Robert Kravitz

Study on Thought Leaders and Thought Leadership

Thought Leadership

Before we explore the power of thought leaders and thought leadership marketing, let’s make sure we are all on the same page as to what a thought leader is? While there are several definitions, a solid working definition is the following:   A thought leader is an individual or a company whose authority is honored […]

Filed Under: Blog! Tagged With: thought leaderhship

July 19, 2022 By Robert Kravitz

Ready to be a Thought Leader? Hear What an Expert Has to Say First

Thought Leader

Denise Brosseau has written one of the most comprehensive books about thought leadership now available. Her book, Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success, explores what it means to be a thought leader, the many benefits that can be derived by being a thought leader, whether an individual or an […]

Filed Under: Blog!

July 18, 2022 By Robert Kravitz

What’s Happening with Trade Publications

publications

Because thought leaders need to get published, they need the publication industry, and most specifically trade publications, to remain strong.  However, that has been a struggle now for twenty years. Most of us know that the number of publications, especially news publications, in this country has been on a downward spiral for several years. However, […]

Filed Under: Blog! Tagged With: news publications, publications

  • 1
  • 2
  • 3
  • …
  • 18
  • Next Page »

Our Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Follow us on Twitter

Tweets by @alturasolutions

Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • VIDEO: What Bill Gates, Steve Jobs, and Others Think About Public Relations
  • The Magical Power of Articles Published by Alturasolutions
  • Is it Fake News? Here are Some Ways to Detect Fake News
  • Waterless Urinals Found in the Most Water Efficient Model T Showroom in Town
  • Getting On the E-Learning Bandwagon

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 3600 North Lake Shore Drive, Chicago, IL 60613

facebook AlturaSolutions twitter AlturaSolutions linkedin AlturaSolutions

Copyright © 2022 · Log in