AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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August 27, 2023 By Robert Kravitz

The Two Types of Blogs: Longies and the Shorties

blogger

When a blogger is considering what to write about, they must first understand that there are two kinds of blog posts: Longies and Shorties. A Longie is, as the name implies, a long post, 600 to 1200 words, focusing on a subject and developing it fully in an essay-like style. This type of post is aimed […]

Filed Under: Blog!

August 21, 2023 By Robert Kravitz

The Blogging Tipping Point

blogging

Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is our […]

Filed Under: Blog! Tagged With: blog, blog marketing, blogging tips

August 10, 2023 By Robert Kravitz

VIDEO: It Wasn’t Advertising that Sold Windows. It was PR

Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]

Filed Under: Blog! Tagged With: #contentmarketingproblems, mircrosoft, pr, the powerofpr, windows 95

July 19, 2023 By Robert Kravitz

10 Tips for Effective Interview Marketing

10

Interview marketing, also known as a digital marketing interview, is a terrific way to discuss your products and services and present your organization as a thought leader in your industry. However, the more professional the presentation, the better your discussion will come across. To help improve your presentation, here are 10 Tips for Effective Interview […]

Filed Under: Blog! Tagged With: interview marketing

July 18, 2023 By Robert Kravitz

Top 10 Mistakes Companies Make about Press Releases

press release

Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are

Filed Under: Blog! Tagged With: news story, press releases, write better press releases

July 17, 2023 By Robert Kravitz

The Power of Content Marketing

content marketing

In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry

Filed Under: Blog! Tagged With: AlturaSolutions Communications, content marketing, content marketing persistance, professional cleaning industry, Robert Kravitz

July 12, 2023 By Robert Kravitz

Are Thought Leaders New?

thought leader

Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]

Filed Under: Blog! Tagged With: thought leaders

July 4, 2023 By Robert Kravitz

How Public Relations (PR) Made McDonald’s

public relations

It Wasn’t Advertising that Made McDonalds, It Was Public Relations Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office […]

Filed Under: Blog! Tagged With: mcdonald's

June 20, 2023 By Robert Kravitz

The Number 1 Blogging Tip for Businesses

blogging

The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: blogging

June 17, 2023 By Robert Kravitz

Confirmed: Video Marketing is Effective

video marketing

Video marketing, including various animated and traditional videos, has been growing by leaps and bounds since the 2000s. And now interview marketing is also coming into its own. As the name implies, interview marketing involves you or someone from your organization being interviewed by a host or third party. These are typically only a few […]

Filed Under: Blog! Tagged With: video marketing

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Our Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Recent Posts

  • The Two Types of Blogs: Longies and the Shorties
  • The Blogging Tipping Point
  • VIDEO: It Wasn’t Advertising that Sold Windows. It was PR
  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases

Contact Us

Email: robert@alturasolutions.com

LinkedIn: LinkedIn

Phone: 312-880-8176

Calendly: Calendy

Office Location: 3600 N Lake Shore Drive Chicago, IL 60613

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