A media strategy that has value for manufacturers looking for more exposure for their products is called earned media. It’s effective and what’s more, free. What we are talking about is publishing articles in leading trade publications and on LinkedIn. However, a couple of fair warnings: One article won’t do the trick. Articles placed on […]
The Downside of Social Media for B2B Organizations
Suppose you are a B2B organization and have been working on social media platforms, including LinkedIn, Facebook, and Instagram, for a considerable amount of time. After a while, you are surprised to see you are not getting the expected results. For instance: Where are all the new prospects? Why aren’t sales improving? And the big […]
The Reasons Why Blogging Still Works
Wondering if blogging still works? Read on. Each year, Orbit Media, an award-earning web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the survey is to identify what works and what does not when it comes to blogging, also known as content marketing. Today, virtually all organizations […]
Here’s How to Turn Your Brand into a Thought Leader
Here are four ways to turn your brand into a thought leader – and why you need to follow them now. Consumers and end-customers are looking for trustworthy guidance and information more today than ever before. We are all bombarded with tons of content, but a great deal of it is just promotional or advertorial. […]
Improving Efficiency: How to Way to Get More Things Done
Looking for a way to improve efficiency and get things done? Then check this out. Back in 1918, the head of Bethlehem Steel, Charles M. Schwab, was looking for ways to improve the efficiency of his top executives. To help him, he called in a man by the name of Ivy Lee. This was a very unusual […]
Video: We Need to Realize the Value of Water
In this video, Klaus Reichardt, CEO and founder of Waterless Co., Inc discusses why we need to value water more. https://www.waterless.com/blog/why-dont-we-realize-the-value-of-water
Ten Ways to Make Your Video Marketing Program Successful
Video marketing is taking center stage. For years, the most effective way for individuals or organizations to succeed has been through words, typically called content marketing. While it certainly is still effective, even a requirement for organizations, having an effective video marketing strategy in place is becoming just as important. Here is why. According to HubSpot, […]
Content Marketing Works: I Can Prove It
I worked as a building service contractor in Northern California in the late 1990s when I first got into content marketing. So, I guess you could say I got to know content marketing “close and personal.” I had also written two books on the professional cleaning industry at that time. As anticipated, no publisher was […]
How Public Relations (PR) Made McDonald’s
It Wasn’t Advertising that Made McDonalds, It Was Public Relations Although it has had its share of rocky times, no one can deny McDonald’s has been an unbelievable success. When it was started in 1955 by Chicago milkshake salesman, Ray Kroc, the company was struggling. Kroc had a small office in a less-than-appealing Chicago office […]
Sales Quotas, Content Marketing, and Content Quotas
Content Marketing: Salespeople, realizing the value and power of content marketing, will want to prepare credible, quality, informative articles to help boost their own sales figures on a regular basis.
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