Cornell University has had some interesting—and some frustrating—experiences with their content marketing program, which anyone involved with content marketing should know is not uncommon. There’s a lot of trial and error involved with content marketing. Even some of the most successful
Fact or Fiction in the Professional Cleaning Industry
There are a lot of conceptions and misconception in the professional cleaning industry. Below, we take a look at some of these with the goal of setting the record straight. The Professional Cleaning Industry Has Gone “Green.” While it sure seems like this would be the case, this is fiction. According to some recent statistics, […]
Media Relations
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Respect: What We Need to Do Now
Respect Nature Respect Science Respect Each Other
The Art of Story Telling and Effective Story Telling Techniques
We often hear the term “story telling” as a marketing strategies but many of us are not sure what “story telling” really is and how effective story telling techniques can be used in business. Further, although it’s a common word, effective story telling techniques are not well understood or how they apply to selling a […]
Building Your Online Business with Content
This article was published in ISSA Today Content marketing and marketing content creation is getting a lot of buzz in the public relations, marketing, and communications industries as the new way to grow your business’s online presence. If this is the first you’ve heard of it―get ready—you most likely will be hearing much more about […]
Dealing With Cyber Security in Tough Times
With the collapse of the formerly robust economy, primarily due to COVID-19, all business sectors are being asked to cut expenses. Corporate security is not immune. While exact figures are not available, it is believed that most private and public enterprises are being asked to cut security budgets by 20 percent or more. However, when […]
Civil Unrest and Employee Absenteeism
Administrators in charge of the safety of people and facilities must grapple with unexpected issues every day. When civil unrest occurs in their city, these issues can multiply. No matter where in the city the unrest happens, an entire metropolitan area can become engulfed by the disturbance, especially if it continues for several days. At […]
How Service Providers Can Find Commercial Clients Using LinkedIn
This article was originally published in CleanFax Magazine LinkedIn was launched in May 2003. It is a social media site used primarily by business professionals looking to network or reach out to others. “LinkedIn is like one big cocktail party where everyone is passing out business cards,” writes Shawn Busse, with a B2B marketing agency […]
Importance of Website Content for B2B Buyers
June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]
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