Inbound marketing is the sharing of quality and pertinent
Inbound Marketing and Ways to Win Executive Buy-in
Many people assume trade publications are a dying breed. It is true that about 15 years ago, but they are on the rebound and far stronger than many realize
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
Publishing articles in trade publications is one of the most cost effective and powerful way for customers to realize the value of your products and services.
The most powerful thing AlturaSolutions brings to the marketing table is writing and publishing articles in major trade publications—the ones your end-customers read. The power comes in the “weaving.” Here’s how this happens. We pitch article ideas to #B2Beditors in a variety of industries, from government and health care to professional cleaning, distribution, food service, […]
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
AlturaSolutions helps businesses grow by turning words into sales. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be […]
SEO Tips for 2016 The following are some evolving search engine optimization tips and tools. These will help get more visitors to your website. While some of these have been around for awhile others are relatively new. Also know that these are all widely accepted tips, so they won’t get you into any hot water with Google or […]