AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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    • Results: Introducing the Kaivac No-Touch Cleaning System
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    • Interview with Mike Keenan – Topic, Addressing Retail Theft
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    • Understanding Organized Crime in the Retail Sector
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    • VIDEO: Cleaning, Understanding, and Appreciating Waterless Urinals
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
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    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
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April 11, 2020 By Robert Kravitz

Five Tips to Keep in Touch with Your Customers During COVID

disinfect airport

COVID has economically and operationally impacted many businesses throughout the country. In most areas, non-essential enterprises have been ordered to shut down, and if allowed to remain open, must enforce stringent social distancing rules and regulations, often restricting business operations. Making matters worse, we do not know when businesses will be able to reopen. This […]

Filed Under: Blog! Tagged With: communication tips, covid

April 10, 2020 By Robert Kravitz

The Three States of the Buyer’s Journey

buyers journey

Marketers need to understand the buyers journey.  It typically is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service.  Analysis: The buyer then analyzes the different products or services that might address […]

Filed Under: Blog!, Content Marketing Academy Tagged With: b2b inbound marketing, b2b marketing strategy, buyers journey, inbound marketing

April 8, 2020 By Robert Kravitz

What It Takes to be a Professional Jan-San Industry Blog Writer

Jan-San Industry blog writer

For me, becoming a Jan-San industry blog writer, writing for the professional cleaning industry, was a natural progression. I have been writing for Jan-San industry trade publications for more than twenty years. The big difference is that articles in trade publications are about 1,200 words long, if not longer. Blogs, on the other hand, are […]

Filed Under: Blog! Tagged With: food services journal article writer, jan-san, jan-san blog writer, jan-san industry blog writer, jan-san industry blogs

April 8, 2020 By Robert Kravitz

In Tough Times Great Brands Become Greater by Increasing Marketing Budgets

With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing budgets. This was widespread after the 2008 Great Recession, […]

Filed Under: Blog! Tagged With: marketing

April 8, 2020 By Robert Kravitz

New Study on the Best Times to Post on Social Media

b2b inbound marketing

HubSpot, a leading inbound marketing organization, recently conducted an experiment. The company wanted to see if there really is a best day to post social media items on LinkedIn, Facebook, Twitter, etc. Further, it wanted to see if there is a best time of the day to post these items and if it could impact […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: hubspot

April 6, 2020 By Robert Kravitz

The Art of Word Weaving and Promoting Product Features

earned media

What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, Robert Kravitz, social media for b2b, what is content marketing, what is public relations, word weaving

April 6, 2020 By Robert Kravitz

Ways to Get the Most Marketing Buck for the Money

brands

AlturaSolutions turns words into sales | 312-880-8176 The most important step marketers can take in an economic downturn is to keep marketing. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation company based in Chicago. “The goal is […]

Filed Under: Client-Published Articles, Blog!

April 2, 2020 By Robert Kravitz

Three Easy Ways to Make Boring Articles Interesting

earned media

Many times B2B articles published in trade publications can get a bit boring. Often, this is because they are on the same topic covered many times before

Filed Under: Blog! Tagged With: b2b articles, boring articles

April 2, 2020 By Robert Kravitz

How to Make Article Titles Stand Out

titles

Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.

Filed Under: Blog!, Content Marketing Academy Tagged With: article headlines, article titles, blogging tips, blogs, headlines, pr/communications, titles

April 1, 2020 By Robert Kravitz

PR Firm Helps CVS Hire Mature Pharmacists

CVS

In the past ten to 15 years, more retailers such as megastores have been opening up pharmacies in their stores. One of the effects of all these new pharmacies was that more traditional pharmacies, such as CVS, were having difficulty in finding and attracting new pharmacists. Further, the Bureau of Labor Statistics was predicting that […]

Filed Under: The Power of BUZZ Marketing, Blog! Tagged With: cvs

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Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • Seven Steps to An Effective Earned Media Strategy
  • The Downside of Social Media for B2B Organizations
  • The Reasons Why Blogging Still Works
  • Here’s How to Turn Your Brand into a Thought Leader
  • Improving Efficiency: How to Way to Get More Things Done

Contact Us

Email: solutions@alturasolutions.com
LinkedIn: LinkedIn
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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