Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
Publishing articles in trade publications is one of the most cost effective and powerful way for customers to realize the value of your products and services.
The most powerful thing AlturaSolutions brings to the marketing table is writing and publishing articles in major trade publications—the ones your end-customers read. The power comes in the “weaving.” Here’s how this happens. We pitch article ideas to #B2Beditors in a variety of industries, from government and health care to professional cleaning, distribution, food service, […]
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
AlturaSolutions helps businesses grow by turning words into sales. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be […]
Native Advertising Guidelines According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are […]