COVID has economically and operationally impacted many businesses throughout the country. In most areas, non-essential enterprises have been ordered to shut down, and if allowed to remain open, must enforce stringent social distancing rules and regulations, often restricting business operations. Making matters worse, we do not know when businesses will be able to reopen. This […]
The Three States of the Buyer’s Journey
Marketers need to understand the buyers journey. It typically is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address […]
What It Takes to be a Professional Jan-San Industry Blog Writer
For me, becoming a Jan-San industry blog writer, writing for the professional cleaning industry, was a natural progression. I have been writing for Jan-San industry trade publications for more than twenty years. The big difference is that articles in trade publications are about 1,200 words long, if not longer. Blogs, on the other hand, are […]
In Tough Times Great Brands Become Greater by Increasing Marketing Budgets
With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing budgets. This was widespread after the 2008 Great Recession, […]
New Study on the Best Times to Post on Social Media
HubSpot, a leading inbound marketing organization, recently conducted an experiment. The company wanted to see if there really is a best day to post social media items on LinkedIn, Facebook, Twitter, etc. Further, it wanted to see if there is a best time of the day to post these items and if it could impact […]
The Art of Word Weaving and Promoting Product Features
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
Ways to Get the Most Marketing Buck for the Money
AlturaSolutions turns words into sales | 312-880-8176 The most important step marketers can take in an economic downturn is to keep marketing. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation company based in Chicago. “The goal is […]
Three Easy Ways to Make Boring Articles Interesting
Many times B2B articles published in trade publications can get a bit boring. Often, this is because they are on the same topic covered many times before
How to Make Article Titles Stand Out
Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.
PR Firm Helps CVS Hire Mature Pharmacists
In the past ten to 15 years, more retailers such as megastores have been opening up pharmacies in their stores. One of the effects of all these new pharmacies was that more traditional pharmacies, such as CVS, were having difficulty in finding and attracting new pharmacists. Further, the Bureau of Labor Statistics was predicting that […]
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