Many in the professional cleaning industry report they are swamped right now, with end-customers asking them to help them sanitize their facilities. However, at the same time, they realize our country has come to a virtual standstill, and no one knows when some semblance of normality will return. So, what should jansan and other B2B […]
When Times Get Tough the Tough Start Marketing
No one knows who said it first, but an old adage says: “When times are good, you should advertise. When times are bad, you must advertise.” Let’s bring that up-to-date. Today we would most likely say: “When times are good, invest in marketing. When times are bad, you must invest in marketing.” Let me know […]
Here’s How to Make Your Day
When Times Get Tough, the Tough Get Marketing
When the economy takes a nosedive, and in this case possibly the worst decline since the Great Depression, invariably the first thing on the company chopping block is their marketing budget. This scenario is nothing new. It has been repeated over and over for decades. While we are going to offer some tips on how […]
Case Study. Promoting a Portable Carpet Extractor Manufacturer
At a time when many carpet cleaning technicians were moving from portable carpet cleaning extractors to truck-based units, U.S. Products, was concerned that their business would be negatively impacted. All their machines were portables. These were also hot-water machines. In most cases, a hot-water extractor is more useful at removing soils such as grease, oil, […]
Marketing Content Creation for Manufacturers
In-house marketing content creation (aka blogs) is all about publishing, relevant, quality, and well-written blogs on a company website that are effectively search engine optimized. This will help draw interest from potential customers and bring more visitors and attention to your site – including repeat visitors. All of these people may read your blog post, […]
5 Myths Marketing Content and PR
We may not realize it but we are exposed to some form of marketing content, public relations, and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show […]
How PR and Marketing Content Got the Concorde Off the Ground
Most of us have heard of the Concorde. It was one of the most famous airplanes in aviation history. But what most of us do not know is that if it was not for effective PR strategies, it would have never taken off. When it was introduced in the early 1970s, it was equipped with […]
How LeapFrog Leapfrogged into the Big Leagues
Educational toy manufacturer LeapFrog began as a struggling startup in the mid-1990s. With funds tight, managers of the company decided the only way to get the word out about their products was by hiring marketing content creators at public relations agencies. The essence of their strategy started in 1999 as the company tried to influence […]
Quotes About The Power of PR
AlturaSolutions helps businesses grow by turning words into sales. Here are an assortment of quotes about the power of PR: “Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise […]