Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]
It Wasn’t Advertising that Sold Windows 95. It was PR
Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]
The Power of Thought Leadership Marketing (Earned Media) vs. Branded Articles
Off-Site SEO: What Marketers Need to Know
In recent years Google and other search engines have begun paying more attention into what is referred to as off-site SEO, (also known as off-page SEO)
Concerns About Native Advertising (Branded Articles)
Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]
One-in-Ten Americans Online “Almost Constantly” Reports New Study
A July 2019 Pew Research Study, reports that nearly one in ten U.S. adults are “almost constantly” online, either on a computer, smartphone, or mobile device. The study also found that 45 percent of those surveyed report going online several times throughout the day. As expected, the most constantly connected are younger people, those between […]
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