Ways to Turn Headlines into Site Readers “Every headline needs to offer a promise that the body copy delivers on,” says Jeff Goins, bestselling author of five books. “They need to sound like amazing opportunities. Otherwise, they’re not much of a promise. The way to capture attention employs power words in your headline that gets the reader […]
The Five Best Practices of Content Marketing
Content marketing is about being a thought leader and it is through this thought leadership, that new customers are acquired and sales are made
My First Experience With the Power of Content Marketing
In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Signed, Sealed, and Delivered: AlturaSolutions Monthly Newsletter for September 2019
This months AluraSolutions Communications Newsletter contains information about:
The reasons we must use key questions instead of key words to improve SEO
SEO Can Improve Using Key Questions
To Improve Your SEO Forget Keywords – Key-Questions, the ones used in searches are the way to improve SEO and get more site visitors
What an Inbound Marketing Strategy Looks Like
As we discussed in an earlier blog, an inbound marketing program is based on the sharing of quality, credible, and pertinent information that generates traffic to a company’s website, interest in its products and services… leading to sales. We also listed several goals of an inbound marketing program; however, the three which are the most […]
With Inbound Marketing the End Customer Comes Knocking on Your Door
Inbound marketing is the sharing of quality and pertinent
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