AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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    • Robert Kravitz
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  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interview Marketing Examples
    • Interview with Mike Keenan – Topic, Addressing Retail Theft
    • Johnathan Tall Discuses the Need for Airport Profiling
    • VIDEO: LEXX Sanitizer Cleaner – This is a Good Product
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • VIDEO: Cleaning, Understanding, and Appreciating Waterless Urinals
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
    • VIDEO: Getting to Know LEXX Sanitizer & Cleaner
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR

April 19, 2023 By Robert Kravitz

Does Blogging Still Work? The Latest Stats

blogging

Here is the latest on blogging and blogging results from a survey conducted by Orbit Media, Chicago. Key Finding about the Blogging Study: Eighty percent of surveyed bloggers report that their blogs deliver “some results” or “strong results.” The study reported that this was left vague for a reason. The reason is that the results […]

Filed Under: Blog!

April 17, 2023 By Robert Kravitz

Social Media Metrics that Make Sense

social media

For most B2B organizations actively involved in a social media program, the bottom line is this: is the social media program getting results: Are more visitors visiting the site?  Are those visitors turning into sales? This question needs to be answered and answered continually because social media is always changing and evolving. However, when determining […]

Filed Under: Blog! Tagged With: social media, social media metrics, social media reach

April 15, 2023 By Robert Kravitz

Hey, Are Newsletters Dead?

news publications

Here’s the good news: Studies indicate that 99 percent of us check our email every day. Here’s the not-so-good news: Open rates of newsletters are dropping and have been falling for several years now. The type of newsletters today that have the highest open rates in the U.S. are those that relate to hobbies, everything […]

Filed Under: Blog! Tagged With: electronic newsletters, newsletter, newsletters

April 15, 2023 By Robert Kravitz

VIDEO: Earned Media vs. Branded Articles

  VIDEO: Earned Media vs. Branded Articles  

Filed Under: Blog! Tagged With: branded articles, thought leadership, thought leadership marketing

April 13, 2023 By Robert Kravitz

Are Print Publications Making a Comeback?

social media

To the surprise of many, including myself, print publications are making a comeback. Over the past few years some print publications including consumer magazines have become more popular and are selling more subscriptions. As to newspapers, the New York Times has increased its subscriptions and has even set a goal of having fifteen million online subscribers […]

Filed Under: Blog! Tagged With: print magaziness, print publications

April 10, 2023 By Robert Kravitz

VIDEO: It Wasn’t Advertising that Sold Windows. It was PR

Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]

Filed Under: Blog! Tagged With: #contentmarketingproblems, mircrosoft, pr, the powerofpr, windows 95

April 10, 2023 By Robert Kravitz

10 Reasons Why Customer Service Is So Important in the Jansan Industry

customer service

10 Reasons Why Customer Service Is So Important in the Jansan Industry Whether a cleaning contractor, distributor, or jansan manufacturer, great customer service is essential to any business’s success. In fact, it can make or break a company. Businesses these days are growing thinner and leaner, which means providing quality customer experience is a maximum […]

Filed Under: Blog! Tagged With: customer service

April 5, 2023 By Robert Kravitz

Content Quotas are a Salesperson’s Best Friend

content quotas

Ever heard about content quotas? Probably not.  However, we have all heard the term sales quota., According to Revenue.io, “a sales quota is a specific target that sales reps need to hit within a given amount of time. Quotas are usually numerical, in that they must be a certain dollar amount of contracts signed, revenue generated, […]

Filed Under: Blog!

April 4, 2023 By Robert Kravitz

VIDEO: Putting Earned Media Articles to the Branded Article Marketing Test

earned media

This study of five hundred consumers compared the effectiveness of earned media articles written by journalists and others compared to paid or sponsored content, commonly known as branded articles, native advertising, or just advertising.  The study revealed that the greatest percentage of participants viewed earned media articles as the most credible and effective. What’s more, […]

Filed Under: Blog! Tagged With: branded articles, branded content articles, crediblity, earned media, native advertising, publisher crediblity, thought leadership marketing, video

April 2, 2023 By Robert Kravitz

The Death of Trade Publications Has been Greatly Exaggerated

trade publications

Regarding industry trade publications, the past twenty years have been a rocky road. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways to survive and thrive. This means that for those who long ago concluded trade publications have lost their value, it’s time […]

Filed Under: Blog! Tagged With: alturasolutions, death of trade publications, end customers, trade publications

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Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • Seven Steps to An Effective Earned Media Strategy
  • The Downside of Social Media for B2B Organizations
  • The Reasons Why Blogging Still Works
  • Here’s How to Turn Your Brand into a Thought Leader
  • Improving Efficiency: How to Way to Get More Things Done

Contact Us

Email: solutions@alturasolutions.com
LinkedIn: LinkedIn
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

Copyright © 2023