Here is the latest on blogging and blogging results from a survey conducted by Orbit Media, Chicago. Key Finding about the Blogging Study: Eighty percent of surveyed bloggers report that their blogs deliver “some results” or “strong results.” The study reported that this was left vague for a reason. The reason is that the results […]
Social Media Metrics that Make Sense
For most B2B organizations actively involved in a social media program, the bottom line is this: is the social media program getting results: Are more visitors visiting the site? Are those visitors turning into sales? This question needs to be answered and answered continually because social media is always changing and evolving. However, when determining […]
Hey, Are Newsletters Dead?
Here’s the good news: Studies indicate that 99 percent of us check our email every day. Here’s the not-so-good news: Open rates of newsletters are dropping and have been falling for several years now. The type of newsletters today that have the highest open rates in the U.S. are those that relate to hobbies, everything […]
VIDEO: Earned Media vs. Branded Articles
VIDEO: Earned Media vs. Branded Articles
Are Print Publications Making a Comeback?
To the surprise of many, including myself, print publications are making a comeback. Over the past few years some print publications including consumer magazines have become more popular and are selling more subscriptions. As to newspapers, the New York Times has increased its subscriptions and has even set a goal of having fifteen million online subscribers […]
VIDEO: It Wasn’t Advertising that Sold Windows. It was PR
Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]
10 Reasons Why Customer Service Is So Important in the Jansan Industry
10 Reasons Why Customer Service Is So Important in the Jansan Industry Whether a cleaning contractor, distributor, or jansan manufacturer, great customer service is essential to any business’s success. In fact, it can make or break a company. Businesses these days are growing thinner and leaner, which means providing quality customer experience is a maximum […]
Content Quotas are a Salesperson’s Best Friend
Ever heard about content quotas? Probably not. However, we have all heard the term sales quota., According to Revenue.io, “a sales quota is a specific target that sales reps need to hit within a given amount of time. Quotas are usually numerical, in that they must be a certain dollar amount of contracts signed, revenue generated, […]
VIDEO: Putting Earned Media Articles to the Branded Article Marketing Test
This study of five hundred consumers compared the effectiveness of earned media articles written by journalists and others compared to paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed earned media articles as the most credible and effective. What’s more, […]
The Death of Trade Publications Has been Greatly Exaggerated
Regarding industry trade publications, the past twenty years have been a rocky road. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways to survive and thrive. This means that for those who long ago concluded trade publications have lost their value, it’s time […]
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