In 2020, three respected organizations – Orbit Media, a content marketing and web design company, Mantis Research, specialists at conducting online surveys, and SurveyMonkey – asked 481 marketers a variety of questions on Thought Leadership. Among them were the following: Can a brand or organization be a Thought Leader? Which qualities are most essential to […]
Thought Leaders Must Capitalize on the E-A-T Algorithm
Thought Leaders, organizations or individuals, focused on promoting the value of their expertise, products or services, here is something you need to know. Google has created a new algorithm and they’ve named it E-A-T. This stands for Expertise, Authority, and Trustworthiness. Google, and other search engines following their lead, believe that after two years of […]
So, You want to Become a Thought Leader?
It appears that many business leaders and executives have in the back of their minds that one day they would like to become a Thought Leader in their field. After they have put in many years in their industry, they find they know it as well as – if not better than – just about […]
How Thought Leadership Articles Turn Words into Sales
Thought leadership articles published in leading trade publications can be more powerful than we think, according to a 2019 study by Edelman public relations partnering with LinkedIn. So, we are all on the same page, a thought leadership article can be defined as: A thought leadership article is typically an educational article that positions the author, usually […]
Thoughts on Thought Leadership Articles
For the past three years, Edelman PR, one of the largest public relations organizations in the world, and LinkedIn have conducted studies investigating the effectiveness and influence of Thought Leadership articles. While the term “Thought Leadership” has different definitions for different people, for the most part, a Thought Leadership article is one that: Presents a […]
Tips on Writing Thought Leadership Articles
A thought leadership article does not need to be written as if it were being placed in a college textbook to be read by professors, scholars, and scientists. If you are writing a thought leadership article for readers who hold such professions, then yes, it should be scholarly. However, if you are in a B2B […]
Before You Write a Captivating Thought Leadership Article
A term you will hear often in B2B article placements, and the marketing content creation world is “thought leadership.” However, many people may not know exactly what a thought leadership article or blog actually is. Because of this, lets start with a definition: A thought leadership article or blog is designed to position your company […]
Earned Media and Paid Media Working in Tandem
Another post on our PR Insights blog pointed out that article publishing – earned media – is still one of the most effective strategies B2B marketers have to spread the news about their products and services. They are especially effective for consulting firms which to show their expertise on a topic or challenge. As we […]
Top 10 B2B Marketing Strategies in 2021
Findings by such respected organizations as Forrester, HubSpot Research, Statista, and others have concluded that the following 10 marketing strategies are proving to be the most effective in 2021. To read more about what the researchers found, click here. Interestingly, many of these “top 10” strategies have made the list before. Others have been elevated […]
Knock Knock. Who’s There? Inbound Marketing
Most of us are more familiar with outbound marketing than inbound marketing. Outbound marketing is when we would go out and find customers. This could be anything from knocking on doors to making phone calls. This worked and worked very well for decades. But around and about the 1990s, as he Internet took over and […]
