Inbound Marketing and Ways to Win Executive Buy-in
Blogging For Attention
Here are some tips and tricks to help promote your blogs, get them found, and turn words into sales
Are Trade Publications Dead? Nope, Not at All
Many people assume trade publications are a dying breed. It is true that about 15 years ago, but they are on the rebound and far stronger than many realize
Six Reasons Why Articles Published in Trade Publications Have Power
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
Buzz Words That Need to Buzz Off
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
Before You Write a Thought Leadership Article Here’s Some Things to Know
A term you will hear often in B2B article placements and the content marketing world is “thought leadership.” However, many people may not know exactly what a #thoughtleadership article or blog looks like. Because of this, lets start with a definition: A thought leadership article/blog is designed to position your company and the author of […]
Why B2B Marketing Must Focus on the Pain
B2B organizations need to understand what is really bothering their end-customers and address how their products or services might alleviate some of that pain.
Three Ways to Rejuvenate an Old Topic
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
How Would You Like to Save $6,200?
While B2B organizations are looking into all types of marketing and advertising possibilities today, what continues to be far more powerful—and far less costly—is to have articles published in major trade publications, the ones your end-customers read.
Three Ways to Make Boring Articles Interesting
Many times B2B articles published in trade publications can get a bit boring. Often, this is because they are on the same topic covered many times before
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