Thought Leadership Marketing
Content marketing is much different than traditional marketing. With traditional marketing, the goal is to shout about a product or service. Social Media Services However, with content marketing, there is no shouting. Further, what product or service promotion there is, is at a minimum and very tactfully done. In fact, in most cases, content marketing […]
Thought Leadership marketing helps organizations promote the value of their products, services, and expertise.
When AlturaSolutions started offering content marketing services a decade ago, there was undoubtedly less competition, making it more effective. Few B2B organizations even had a blog or content marketing section on their websites, so they were eager to get started. But today, things are quite different. Nowadays, virtually every B2B organization has some form of content marketing program. Most […]
Being an effective #ThoughtLeader often involves giving presentations – lots of presentations. At one time in my career, I was not a Thought Leader for the company I worked for, but a company spokesperson. My job was to give presentations at conventions, seminars, even at schools and universities, discussing key topics related to the company and its […]
Content marketing is about being a thought leader and it is through this thought leadership, that new customers are acquired and sales are made
Does Content Still Matter? When AlturaSolutions Communications was founded in 2002, our objective was to describe the features and benefits of our clients’ products and services in major trade publications. Invariably, we looked for manufacturers in the professional cleaning industry – our primary niche at the time – that manufactured products that needed to be […]
We create content that helps thought leaders turn their products, services, and expertise into business opportunities. If you are a Thought Leader, individuals, and organization, ready to take your brand to the next level and would like AlturaSolutions to launch a strategic national PR campaign, let’s connect!
Inbound marketing is the sharing of quality and pertinent