June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]
What is Green Cleaning
Green cleaning is best defined in then President Bill Clinton’s Executive Order 13101, as “products or services that have a lesser or reduced effect on human health and the environment when compared with competing products or services that serve the same purpose.”
6 Tips for an Effective Call to Action Button
Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
The Number 1 Blogging Tip for Businesses
The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]
The Power of Marketing Content in a Nutshell
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
How a Public Relations Program Cleared the Air
Public relations can be used in many different ways. For instance: Slovenia is a small country in Central Europe which had a colossal problem: air pollution. While it only has a little over two million people, most of the buildings, schools, and especially the houses, in the 1990s were powered and heated by burning coal, […]
Cleaning the Night Clubs Floor When the Music is Over
Eventually, bars, night clubs, and places to dance will be open again. What the owners of these types of facilities need to know is that the success of a night club depends on what some call the “four A’s”: A top notch DJ A super quality sound system A great light system A well-kept floor. […]
PR Gets Adults to Drink Chocolate Milk
Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]
The Power of PR and Marketing Content Creation
As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is marketing content creation, a form of PR. But before discussing this further, we must clarify two things. First, advertising still has power. For instance, many marketing professionals say that a new […]
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