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December 30, 2021 By Robert Kravitz

Survey Answers Questions on Thought Leaders and Thought Leadership

thought leader

In 2020, three respected organizations – Orbit Media, a content marketing and web design company, Mantis Research, specialists at conducting online surveys, and SurveyMonkey – asked 481 marketers a variety of questions on Thought Leadership. Among them were the following: Can a brand or organization be a Thought Leader? Which qualities are most essential to […]

Filed Under: Blog! Tagged With: thought leader

December 30, 2021 By Robert Kravitz

Thought Leaders Must Capitalize on the E-A-T Algorithm

thought leader

Thought Leaders, organizations or individuals, focused on promoting the value of their expertise, products or services, here is something you need to know. Google has created a new algorithm and they’ve named it E-A-T. This stands for Expertise, Authority, and Trustworthiness. Google, and other search engines following their lead, believe that after two years of […]

Filed Under: Blog! Tagged With: thought leaders

December 28, 2021 By Robert Kravitz

So, You want to Become a Thought Leader?

thought leaders

It appears that many business leaders and executives have in the back of their minds that one day they would like to become a Thought Leader in their field. After they have put in many years in their industry, they find they know it as well as – if not better than – just about […]

Filed Under: Blog!

December 20, 2021 By Robert Kravitz

How Thought Leadership Articles Turn Words into Sales

thought leadership

Thought leadership articles published in leading trade publications can be more powerful than we think, according to a 2019 study by Edelman public relations partnering with LinkedIn.  So, we are all on the same page, a thought leadership article can be defined as: A thought leadership article is typically an educational article that positions the author, usually […]

Filed Under: Blog! Tagged With: thought leadership

December 14, 2021 By Robert Kravitz

Thoughts on Thought Leadership Articles

thought leadership

For the past three years, Edelman PR, one of the largest public relations organizations in the world, and LinkedIn have conducted studies investigating the effectiveness and influence of Thought Leadership articles. While the term “Thought Leadership” has different definitions for different people, for the most part, a Thought Leadership article is one that: Presents a […]

Filed Under: Blog! Tagged With: thought leader

December 6, 2021 By Robert Kravitz

Tips on Writing Thought Leadership Articles

earned media and paid media

A thought leadership article does not need to be written as if it were being placed in a college textbook to be read by professors, scholars, and scientists. If you are writing a thought leadership article for readers who hold such professions, then yes, it should be scholarly. However, if you are in a B2B […]

Filed Under: Blog! Tagged With: thought leadership, thought leadership articles

December 1, 2021 By Robert Kravitz

Before You Write a Captivating Thought Leadership Article

Thought Leadership

A term you will hear often in B2B article placements, and the marketing content creation world is “thought leadership.” However, many people may not know exactly what a thought leadership article or blog actually is. Because of this, lets start with a definition: A thought leadership article or blog is designed to position your company […]

Filed Under: Blog!

September 8, 2021 By Robert Kravitz

Earned Media and Paid Media Working in Tandem

earned media and paid media

Another post on our PR Insights blog pointed out that article publishing – earned media – is still one of the most effective strategies B2B marketers have to spread the news about their products and services. They are especially effective for consulting firms which to show their expertise on a topic or challenge. As we […]

Filed Under: Blog! Tagged With: earned media, paid media

September 6, 2021 By Robert Kravitz

Top 10 B2B Marketing Strategies in 2021

marketing strategies

Findings by such respected organizations as Forrester, HubSpot Research, Statista, and others have concluded that the following 10 marketing strategies are proving to be the most effective in 2021. To read more about what the researchers found, click here. Interestingly, many of these “top 10” strategies have made the list before. Others have been elevated […]

Filed Under: Blog! Tagged With: Marketing Strategies

September 4, 2021 By Robert Kravitz

Knock Knock. Who’s There? Inbound Marketing

inbound marketing

Most of us are more familiar with outbound marketing than inbound marketing. Outbound marketing is when we would go out and find customers. This could be anything from knocking on doors to making phone calls. This worked and worked very well for decades.  But around and about the 1990s, as he Internet took over and […]

Filed Under: Blog! Tagged With: inbound marketing

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Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • The Making of a Thought Leader
  • 3 Key Thought Leadership Marketing Tips
  • There Most Common Obstacles to Becoming a Thought Leader
  • Ready to be a Thought Leader? Hear What an Expert Has to Say First
  • Why We are Now in the Age of Thought Leadership

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Phone: 312-880-8176

Office Location: 605 North Michigan Avenue, Chicago, IL 60611

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