Principals of Effective Cleaning and Disinfecting
This White Paper was prepared by AlturaSolutions for client Avmor. White Papers and Case Studies are one of the most effective ways to discuss a challenge administrators must grapple with and how our client can help them address it. Health inspectors in the US and Canada are charged with helping to educate facility managers and […]
Could Floor Mopping Spread Disease in Hospitals?
This White Paper was prepared for Kaivac, developers of the No-Touch Cleaning(R) System. Why Healthcare Facilities Should Avoid Mopping Floors In the early 1970s, the Ottawa (Canada) General Hospital and the Department of Microbiology and Immunology at the University of Ottawa, decided it was time to see if this might be true, and even […]
Are Trade Publications Dying?
The Death of Trade Publications Has been Greatly Exaggerated When it comes to industry trade publications, the past twenty years have been a rocky road, to say the least. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways not only to survive […]
Key Inbound Marketing Stats for 2019
Each year, inbound marketing stats seem to change and sometimes change far more than expected. This infographic presents the latest stats for 2019. One of the interesting new highlights is that LinkedIn is playing a much more important role in social media marketing
The Ultimate Power of Branding
A brand is a name, term, design, symbol, or any other feature that
identifies one seller’s good or service as distinct from those of other sellers
Bill Gates, Steve Jobs, and Others Discuss the Power of PR
“Advertising is necessary for competition, but PR is necessary for education,” says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, and many other big-name entrepreneurs about the power of PR/communications. Always remember, advertising is what you pay for; publicity is what you pray for. This short […]
Study Compares Credibility of Thought Leadership Articles with Branded Article Marketing
Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]
It Wasn’t Advertising but PR that Sold Windows 95
Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]
Advertising Is What You Pay For, Publicity Is What You Pray For
This adage – advertising is what you pay for, publicity is what you pray for – was coined by Helen Woodward, the first female advertising executive in the U.S. back in 1938. She was comparing paid media placements – what we call today branded articles or advertising – with PR/communications, which is earned media such […]
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