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September 2, 2021 By Robert Kravitz

Are Trade Publications Dead? Nope, Not at All

trade publications

There appears to have been a rebound in the past few years of the number of people reading trade publications. In fact there’s been a 15 percent increase from 2015.

Filed Under: Blog! Tagged With: reading trade publications, trade publications

September 1, 2021 By Robert Kravitz

Helping Waterless Company Grow

waterless

Robert Kravitz and AlturaSolutions Communications have handled PR and communications for my company, Waterless Co. Inc., for more than 13 years.  When he started, many people had never heard of waterless urinals, few understood exactly how they work, how much water they can save, and how they promote sustainability…the key word of the 21st century. […]

Filed Under: Results, Blog! Tagged With: waterless urinals

September 1, 2021 By Robert Kravitz

Sites Without Content Marketing are Just Online Ads

inbound marketing services alturasolutions

Sites Without Content Marketing are Just Online Ads

Filed Under: Blog!, Content Marketing Academy Tagged With: andy crestondina, brochuereware, content chemistry, content marketing

August 23, 2021 By Robert Kravitz

Making Old B2B Blogs Interesting Again in Three Easy Steps

native advertising

Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.

Filed Under: Blog!, Content Marketing Academy Tagged With: b2b articles, b2b blogs, b2b topics, old blogs

June 15, 2021 By Robert Kravitz

Was I Wrong About Branded Articles?

The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising.  A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]

Filed Under: Blog! Tagged With: branded articles, native advertising

June 1, 2021 By Robert Kravitz

Getting the Boss Behind Inbound Marketing

inbound marketing

Inbound Marketing and Ways to Win Executive Buy-in

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: inbound marketing, inbound marketing tools, why inbound marketing is important

May 29, 2021 By Robert Kravitz

The Power of Inbound Marketing Just Might Blow Your Mind

inbound marketing

The power of inbound marketing has proven itself over and over again, especially in B2B industries. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying […]

Filed Under: Blog! Tagged With: AlturaSolutions Communications, blogging tips, inbound marketing, powr of PR, words lead to sales

May 29, 2021 By Robert Kravitz

There’s Riches in Niches

riches in niches

Here is an old expression often repeated in the PR industry: there’s riches in niches. The gist is that sticking to the niche markets you know best is typically the best path to take. Over the years, I’ve wavered from this, and while it worked in some instances, it did not go well for the […]

Filed Under: Content Marketing Academy, Blog! Tagged With: niches

May 28, 2021 By Robert Kravitz

Native Advertising: Here’s How to Make It Work

native advertising

According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]

Filed Under: Blog!, Content Marketing Academy Tagged With: native advertising

May 28, 2021 By Robert Kravitz

Are Trade Publications Relics?

earned media and paid media

When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: power of pr, poweroftradepublications, thepowerofPR, trade publications

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