The most powerful thing AlturaSolutions brings to the marketing table is writing and publishing articles in major trade publications—the ones your end-customers read. The power comes in the “weaving.” Here’s how this happens. We pitch article ideas to #B2Beditors in a variety of industries, from government and health care to professional cleaning, distribution, food service, […]
When publishing articles in major trade publications, the focus must always be on the benefits of the client’s products.
How media attention and the power of PR convinced Californians to reduce water consumption and improve overall water conservation levels.
Anyone who knows or has lived in San Francisco during the second half of the 20th century, knew who Herb Caen was. Known as “Mr. San Francisco.”
We may not realize it but we are exposed to some form of public relations and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show was “pitched” […]
HubSpot, a leading social media marketing organization, recently conducted an experiment. The company wanted to see if there really is a best day to post social media items on LinkedIn, Facebook, Twitter, etc. Further, it wanted to see if there is a best time of the day to post these items. For the experiment, the […]
Marketing is evolving, and evolving more than it ever has in its history. Years ago, B2B organizations could place a few ads here and have a few articles written about their products there, and they’d be set. But now everything has changed. While there are now scores of ways for a B2B organization to get […]
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Educational toy manufacturer LeapFrog began as a struggling startup in the mid-1990s. With funds tight, managers of the company decided the only way to get the word out about their products was through the power of PR. The essence of their strategy started in 1999 as the company tried to influence parents about the value […]
Most of us have heard of the Concorde. It has gone down as one of the most famous airplanes in aviation history. While it was under development, British Airways, one of its developers, referred to it as the future “flower of the aerospace industry.” When it was introduced in the early 1970s, it was equipped […]