Each year, Orbit Media, a leading web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the blogging survey is to identify what works and what does not when it comes to blogging, also known as content marketing. Today, all organizations in scores of industries have content marketing […]
Tips on Conducting Interview Marketing
Interview marketing involves using interviews with top people in an organization, and then using those interviews to market the organization, its products, and services. Any interview used for marketing purposes, whether on video, live, or for a podcast, needs ample preparation. This will make the discussion more interesting, more informative, and certainly more enjoyable for […]
The Two Types of Blogs: Longies and the Shorties
When a blogger in the professional cleaning industry is considering what to write about, they must first understand that there are two kinds of posts: Longies and Shorties. A Longie is, as the name implies, a long post, 600 to 1200 words, focusing on a subject and developing it fully in an essay-like style. This […]
10 Tips for Effective Interview Marketing
Interview marketing, also known as a digital marketing interview, is a terrific way to discuss your products and services and present your organization as a thought leader in your industry. However, the more professional the presentation, the better your discussion will come across. To help improve your presentation, here are 10 Tips for Effective Interview […]
Top 10 Mistakes Companies Make about Press Releases
Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are
The Power of Content Marketing
In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Confirmed: Video Marketing is an Effective Marketing Tool
Video marketing, including various animated and traditional videos, has been growing by leaps and bounds since the 2000s. And now interview marketing is also coming into its own. As the name implies, interview marketing involves you or someone from your organization being interviewed by a host or third party. These are typically only a few […]
A Q&A About Interview Marketing
I’d like to introduce you to interview marketing. Most of us know that video marketing strategies have become enormously powerful in recent years. In fact, videos are NOW a must for B2B and B2C organizations. They are one of the most effective ways to discuss your products, services, or organization and build customer trust. Customers […]
Why Big Brands Should Hire Small PR Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Are Thought Leaders New?
Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]
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