There appears to have been a rebound in the past few years of the number of people reading trade publications. In fact there’s been a 15 percent increase from 2015.
Robert Kravitz and AlturaSolutions Communications have handled PR and communications for my company, Waterless Co. Inc., for more than 13 years. When he started, many people had never heard of waterless urinals, few understood exactly how they work, how much water they can save, and how they promote sustainability…the key word of the 21st century. […]
Sites Without Content Marketing are Just Online Ads
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising. A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]
Inbound Marketing and Ways to Win Executive Buy-in
The power of inbound marketing has proven itself over and over again, especially in B2B industries. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying […]
Here is an old expression often repeated in the PR industry: there’s riches in niches. The gist is that sticking to the niche markets you know best is typically the best path to take. Over the years, I’ve wavered from this, and while it worked in some instances, it did not go well for the […]
According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.