About the third month of a content marketing program is when the problems start.
Why Your Company Should Start Publishing
If the content is good, valuable, and well-written it will find more and more readers who will view you and your firm as thought leaders, which is the first step in making words lead to sales.
Keeping Native Advertising Honest
Native advertising refers to published content – an article – that naturally fits in with the look, feel, and other content in a publication.
Ten Tips on Improving Your Company’s Name Recognition
Ten communication marketing strategies, all of which have proved successful no matter the situation or the marketing goals of the client
Here’s a Way to Track How Often Words are Used
It is fascinating to me that we now have ways to track how often a word, name, or term has been used from the 1800s in to the 2000s.
Civil Unrest and Employee Absenteeism
Civil unrest is becoming a major issue that facility managers must now grapple with. When civil unrest occurs in their city, challenges can multiply. No matter where in the city the civil unrest happens, an entire metropolitan area can become engulfed by the disturbance, especially if it continues for several days. At the top of […]
Understanding the Value of Content Marketing
Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational
What Good Content Looks Like to Google
Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Turning Visitor Engagement into Sales
Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
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