AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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    • Robert Kravitz
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    • Social Media Marketing
    • Article Publishing | Media Coverage
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    • LinkedIn Marketing
    • Interview Marketing
    • Videos and Graphics
    • Content Marketing Services
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  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interview Marketing Examples
    • Interview with Mike Keenan – Topic, Addressing Retail Theft
    • Johnathan Tall Discuses the Need for Airport Profiling
    • VIDEO: LEXX Sanitizer Cleaner – This is a Good Product
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • VIDEO: Cleaning, Understanding, and Appreciating Waterless Urinals
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
    • VIDEO: Getting to Know LEXX Sanitizer & Cleaner
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR

April 1, 2023 By Robert Kravitz

Survey: Does Blogging Still Work?

blogging

Each year, Orbit Media, a leading web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the blogging survey is to identify what works and what does not when it comes to blogging, also known as content marketing. Today, all organizations in scores of industries have content marketing […]

Filed Under: Blog! Tagged With: blogging

March 30, 2023 By Robert Kravitz

Tips on Conducting Interview Marketing

marketing interview

Interview marketing involves using interviews with top people in an organization, and then using those interviews to market the organization, its products, and services. Any interview used for marketing purposes, whether on video, live, or for a podcast, needs ample preparation. This will make the discussion more interesting, more informative, and certainly more enjoyable for […]

Filed Under: Blog!

March 27, 2023 By Robert Kravitz

The Two Types of Blogs: Longies and the Shorties

blogger

When a blogger in the professional cleaning industry is considering what to write about, they must first understand that there are two kinds of posts: Longies and Shorties. A Longie is, as the name implies, a long post, 600 to 1200 words, focusing on a subject and developing it fully in an essay-like style. This […]

Filed Under: Blog!

March 19, 2023 By Robert Kravitz

10 Tips for Effective Interview Marketing

10

Interview marketing, also known as a digital marketing interview, is a terrific way to discuss your products and services and present your organization as a thought leader in your industry. However, the more professional the presentation, the better your discussion will come across. To help improve your presentation, here are 10 Tips for Effective Interview […]

Filed Under: Blog! Tagged With: interview marketing

March 18, 2023 By Robert Kravitz

Top 10 Mistakes Companies Make about Press Releases

press release

Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are

Filed Under: Blog! Tagged With: news story, press releases, write better press releases

March 17, 2023 By Robert Kravitz

The Power of Content Marketing

content marketing

In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry

Filed Under: Blog! Tagged With: AlturaSolutions Communications, content marketing, content marketing persistance, professional cleaning industry, Robert Kravitz

March 17, 2023 By Robert Kravitz

Confirmed: Video Marketing is an Effective Marketing Tool

video marketing

Video marketing, including various animated and traditional videos, has been growing by leaps and bounds since the 2000s. And now interview marketing is also coming into its own. As the name implies, interview marketing involves you or someone from your organization being interviewed by a host or third party. These are typically only a few […]

Filed Under: Blog! Tagged With: video marketing

March 16, 2023 By Robert Kravitz

A Q&A About Interview Marketing

interview marketing

I’d like to introduce you to interview marketing. Most of us know that video marketing strategies have become enormously powerful in recent years. In fact, videos are NOW a must for B2B and B2C organizations. They are one of the most effective ways to discuss your products, services, or organization and build customer trust. Customers […]

Filed Under: Blog! Tagged With: interview marketing

March 15, 2023 By Robert Kravitz

Why Big Brands Should Hire Small PR Agencies

brands

Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:

Filed Under: Blog! Tagged With: #powerofPR, AlturaSolutions Communications, communications, content marketing

March 12, 2023 By Robert Kravitz

Are Thought Leaders New?

thought leader

Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]

Filed Under: Blog! Tagged With: thought leaders

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Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • Seven Steps to An Effective Earned Media Strategy
  • The Downside of Social Media for B2B Organizations
  • The Reasons Why Blogging Still Works
  • Here’s How to Turn Your Brand into a Thought Leader
  • Improving Efficiency: How to Way to Get More Things Done

Contact Us

Email: solutions@alturasolutions.com
LinkedIn: LinkedIn
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

Copyright © 2023