One of the “new normal” changes we have seen is that inbound program has become much more powerful than ever before. This is because we are all online much more now than we were in the pre-COVID days. Although it varies in different parts of the country, Internet usage in North America is up as […]
When It Comes to Content, Which Works Best?
Content marketing became a major strategy around 2004 to 2006. When it first appeared, it primarily involved words, posted on company websites, in the form of blog posts. It was developed because more and more B2B organizations specifically believed traditional marketing formats was no longer working. However, since then, it has evolved. Videos, webinars, original […]
Which Marketing Strategy Grows Sales? Push, Pull, or Both
As a pull marketing agency, also known as inbound marketing agency we are often asked which is the best: pull marketing or push marketing. The answer is that it all depends. If the client’s product or service is brand new, then push marketing is best, at least initially. View push marketing as an introductory process. […]
Here’s How to Make B2B Newsletters More Effective
One of the most important components of B2B inbound marketing are newsletters. And in case you haven’t noticed, we’re getting tons of email newsletters lately. It is because many B2B organizations are cutting costs—including marketing costs—due to the recession and the pandemic. But newsletters tend to be very inexpensive, so they have been saved from […]
It’s B2B Inbound Marketing that Makes the Sale
As the president of a B2B inbound marketing agency, I have long believed in the power of B2B inbound marketing. This form of marketing brings the customer to you and not the other way around, where salespeople must knock on doors to look for customers. However, I knew B2B inbound marketing had truly arrived when […]
Effective Media Relations
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Respect: What We Need to Do Now
Respect Nature Respect Science Respect Each Other
Building Your Online Business with Content
This article was published in ISSA Today Content marketing and marketing content creation is getting a lot of buzz in the public relations, marketing, and communications industries as the new way to grow your business’s online presence. If this is the first you’ve heard of it―get ready—you most likely will be hearing much more about […]
Dealing With Cyber Security in Tough Times
This article, Dealing with Cyber Security in Tough Times, was prepared for client TAL Global With the collapse of the formerly robust economy, primarily due to COVID-19, all business sectors are being asked to cut expenses. Corporate security is not immune. While exact figures are not available, it is believed that most private and public […]
Civil Unrest and Employee Absenteeism
Civil Unrest and Employee Absenteeism was prepared for client TAL Global Administrators in charge of the safety of people and facilities must grapple with unexpected issues every day. When civil unrest occurs in their city, these issues can multiply. No matter where in the city the unrest happens, an entire metropolitan area can become engulfed […]
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