As we discussed in an earlier blog, an inbound marketing program is based on the sharing of quality, credible, and pertinent information that generates traffic to a company’s website, interest in its products and services… leading to sales. We also listed several goals of an inbound marketing program; however, the three which are the most […]
Thoughts on the value of content
Inbound marketing is the sharing of quality and pertinent
Inbound Marketing and Ways to Win Executive Buy-in
Here are some tips and tricks to help promote your blogs, get them found, and turn words into sales
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
A term you will hear often in B2B article placements and the content marketing world is “thought leadership.” However, many people may not know exactly what a #thoughtleadership article or blog looks like. Because of this, lets start with a definition: A thought leadership article/blog is designed to position your company and the author of […]
B2B organizations need to understand what is really bothering their end-customers and address how their products or services might alleviate some of that pain.
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
While B2B organizations are looking into all types of marketing and advertising possibilities today, what continues to be far more powerful—and far less costly—is to have articles published in major trade publications, the ones your end-customers read.