Digital Marketing and Social Media Marketing
Digital marketing and social media marketing are key to an effective inbound marketing strategy that turns words into sales.
Every social media platform has its own set of specific “best practices” and guidelines. While seemingly simple guidelines, these practices must be adhered to, to help promote your organization, its products, and services. AlturaSolutions will work with your team to develop a set of practices that encompasses your digital marketing goals. Once established, much of the process is totally automated, with a set number of posts being distributed throughout the week.
We work with your already established social media platforms, ensuring they have been set-up appropriately, including reviewing graphic elements such as backgrounds, images, identify keywords and messaging, and any necessary clean-up.
For those companies that do not yet have an established presence, AlturaSolutions will work with your organization to set-up and establish the platforms, leveraging existing and creating content as necessary.
Additionally, AlturaSolutions offers:
Blogs. Quality blog posts are one of the most effective ways to develop a following among end-customers and build search engine optimization (SEO) for your site. SEO refers to getting noticed by the major search engines.
LinkedIn and Twitter Management. Business-to-business (B2B) companies can also significantly improve their search engine optimization using LinkedIn and Twitter. Additionally, potential customers considering possible purchases often research products online; if they come away impressed with a company’s social media presence, it can sway their decision-making.
Digital Marketing Services. This includes the items just mentioned along with search engine optimization, paid advertising on social media sites (when necessary), and website audits all designed to attract visitors—and buyers—to your website.
Article Placement. Publishing valuable and engaging articles in the trade publications that your end-customers read is the most important service AlturaSolutions Communications provides. Examples may be found here.