AlturaSolutions publishes articles in the trade publications your end customers read and trust, turning words into sales. Dress to Impress with Carwash Uniforms, published in Professional Carwash, April 2018
A study several years back by J.D. Powers and Associates took a very in-depth look into the impact uniforms have on a company and its customers. Some of the bullet points of their findings are as follows:
Consumers associate positive traits when they see uniformed employees.
Wearing uniforms conveys to consumers a higher work ethic and instills a greater sense of trust and confidence.
When consumers see an employee in uniform, they feel that they receive a better product and higher quality of service.
Customers prefer to see uniformed employees in the following categories: Transportation/Storage Services; Utilities; Hospitality Services;
Household Services; Healthcare Services; and Automotive Services, such as carwashes, parking lot attendants and valet services. In these settings, the customers surveyed indicate that, all other factors being equal, they would definitely or probably use the service where the employees were in uniform.
That final item is of special interest to the owners and managers of professional carwashes.
Why do customers believe all of these great things are possible just by seeing an employee in a uniform? It appears it all comes down to professionalism.
When workers, such as those working in a carwash, wear the same uniforms, it provides a much more professional image of the staff compared to seeing the same crew clothed in whatever they decided to come to work wearing.