This study of five hundred consumers compared the effectiveness of earned media articles written by journalists and others compared to paid or sponsored content, commonly known as branded articles, native advertising, or just advertising.
The study revealed that the greatest percentage of participants viewed earned media articles as the most credible and effective.
What’s more, half of the participants viewed the branded articles as the least credible source of information.
Here’s the Video: Putting Earned Media Articles to the Branded Article Marketing Test