A study conducted by the Institute of Public Relations reports that most people found earned media – articles published in trade publications – more credible than branded articles, which are essentially paid advertisements. Watch the video and learn more.
We help B2B experts become Thought Leaders, showcasing their expertise and turning it into profits. We do this by publishing branded and traditional thought leadership articles in the trade publications your end customers read and trust, as well as on your website, on your LinkedIn profile, and on social media.
Founded in 2002 by Robert Kravitz, the essence of this marketing strategy is that by consistently delivering high-quality, valuable content, you and your organization are rewarded with new clients and profits.
We represent Thought Leaders in Green, sustainability, janitorial, uniform, security, coaching and consulting, food service, and related industries.
Our job is to find content placements where we can highlight and promote the value of your expertise and experience. This is often in major trade publications but can be in other venues and in other formats such in podcasts, interviews, videos, and more.
We also publish articles on your website and on your personal and company LinkedIn profiles. LinkedIn is important. This is where your prospects are. All content is then blasted out using social media platforms and strategies.
Thought Leadership marketing allows you to share your unique perspective with your industry, address current situations, and identify future trends. It presents you as a teacher, and educator and the Thought Leader that you are, once again, presenting your prospective clients the value you bring to the table.
This is a form of inbound marketing – it brings clients to you, not the other way around.
How AlturaSolutions Communications Can Help You
AlturaSolutions Communications does not promote our clients by advertising, and advertising does not work in Thought Leadership marketing. Instead, we communicate directly with your prospects and customers through educational, how-to articles that present you as a leader, displaying your value to clients.
At AlturaSolutions Communications, we also produce an ongoing stream of content, including news stories, press releases, social media messaging, tip stories, and case studies promoting the benefits of your services.
But does it work? If someone or an organization is going to hire you, they will want to see what you have written in the past. What topics you have discussed and your conclusions. If the content resonates, they will hire you.
We have had clients for twenty years. So, to answer the question, “does it work,” it appears the answer is yes, it works.