AlturaSolutions publishes article in the trade publications your end-customer read and trust, turning words into sales. This article, published for The Ashkin Group, is an example.
Visit the web site of famed clothing manufacturer Levi Strauss & Co., and you’ll be dazzled by models wearing many of the company’s latest fashions. A “Lookbook” allows visitors to see specific Levi’s clothing worn by even more models in a variety of settings.
However, the site includes an extensive life cycle assessment (LCA) download discussing steps the company has taken to become more sustainable when manufacturing some of the company’s most popular products.
An LCA is an attempt to measure a product’s environmental impact from cradle to grave. In essence, an LCA is an accounting tool used to compute the total environmental impacts of a product. The process includes measuring everything from the design and development of the product to the gathering of the necessary materials, the manufacturing of the product, its delivery to retailers, and eventually its recycling or disposal.
Specifically, the metrics that an LCA might track include the following:
- How much the manufacturing of the product contributes to climate change
- Energy needed to make the product
- Percent of that energy that is derived from renewable sources
- Amount of water used to make the product
- Recycled content in the product
- Waste generated
As an example, for a pair of 501® Original Levi’s, the LCA study prepared by the company indicates, among other metrics, that its global warming potential is 15 kilograms CO2-equivalents; the energy used in manufacturing equals 197 megajoules, of which 13 percent are from renewable sources; and recycled content amounts to one percent of the ingredients.
“It’s only a pair of jeans”
That might be more information than you need to select a pair of jeans, but LCAs are going to play a bigger role in products, buildings, and business operations in years to come. Using our pants example again, assuming two pairs of jeans cost about the same, look about the same, are equally durable, and will last about the same amount of time, if one is made with considerably more recycled content than the other and has less impact on the environment, a Green and sustainability-conscious end customer will likely prefer those because they have an overall reduced environmental impact.
In our Levi’s example, the LCA study was conducted by the manufacturer. And while it appears to be quite thorough, some end customers would prefer the LCA study be provided by an independent third party and not the manufacturer. They believe this provides an even greater degree of credibility and transparency.
That’s where an environmental product declaration (EPD) comes in. Essentially an EPD summarizes an LCA using third-party testing and analysis, possibly providing even more environmental information about the product. Further, the EPD is expected to become standardized, following a format similar to the nutrition label now found on food products. This will make it easier to understand.