AlturaSolutions | B2B PR/Communications Agency

  • Home
  • About
    • Robert Kravitz
  • Services
  • Client Articles
  • Blog
  • Results
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
    • Praise
  • Videos
    • Interviews
      • Retail Theft: Interview with Mike Keenan
      • Political Extremism: Conversations with TAL Global
      • Making in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Marketing Content Creation
    • Blogging Power
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR
  • Contact
You are here: Home / What Inbound Marketers Need to Know about the Buyer’s Journey

What Inbound Marketers Need to Know about the Buyer’s Journey

buyer's journeyInbound marketers need to know that the buyer’s journey is a three-stage process that looks something like this:

  1. Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service.
  2. Analysis: The buyer then analyzes the different products or services that might address this situation; as much as 95 percent of this research will be performed online.
  3. Decision: The buyer uncovers options and selects the product or service they believe will best speak to the situation.

The three stages of the buyer’s journey are pretty much straightforward. Straightforward as well, is that buyers will depend on content, well written, and informative content, to help them travel through the buyer’s journey. Aware of this, here are some suggestions that might help guide them to your company, helping to turn words into sales.

During the Awareness stage: Content Should Address the Buyer’s Motivation

Let’s use the foodservice industry as an example here. A buyer may be motivated to look for a new product or service due to new regulations. Or, buyers may be looking for faster and more effective ways to evaluate food products as to calories, nutrients, cholesterol, and other metrics. If your company provides products and services for the foodservice industry that address these challenges, the more information your site has about these changes and how to deal with them, the more your company will be viewed as a trusted resource. Once you become a trusted resource, the buyer’s journey is likely headed in your direction.

Enjoy More on Our November 2019 Newsletter

Our Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Follow us on Twitter

Tweets by @alturasolutions

Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • AlturaSolutions Blogs Are Now Posted on LinkedIn
  • Ending the Confusion over Floor Safety
  • Best Times to Post on LinkedIn
  • Conversations With TAL Global on Political Extremism
  • My Experience With the Power of Content Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

facebook AlturaSolutions linkedin AlturaSolutions

Copyright © 2023 · Log in