Infomercial and Interview Marketing Examples

Infomercials are powerful.

They are a form of online commercial that resembles regular TV programming yet is intended to promote or sell a product, service, or idea.

We do this through pre-recorded interviews. Along with promoting a product, service, or idea, another goal of infomercials is to create a personal connection between the interviewee (the person being interviewed) and the audience. This builds trust and credibility.

There are many benefits to making infomercials:

Increased sales: They can help to increase sales by providing detailed information about a product or service, demonstrating how it works, and offering a call to action.

Wider audience: Are available on your website 24/7. There is no specific time of day that is better than another. They can prove effective anytime, day or night.

Improved brand awareness: Help to improve brand awareness by introducing a product or service to a new audience. They can also help to reinforce brand awareness among existing customers.

Opportunity to convince viewers: Infomercials allow businesses to convince viewers about the value of their products or services. They can do this by tactfully providing detailed information about the product, demonstrating how it works, and offering testimonials from satisfied customers.

Ability to demonstrate goods and explain their features and benefits: Allow businesses to demonstrate their products in detail and explain their features and benefits. This can be amazingly effective for products that are difficult to explain in a short commercial.

Higher brand engagement: Can increase brand engagement by encouraging viewers to interact with the product or service. This can be done by offering a free trial, asking viewers to submit questions, or inviting them to join a social media community.

Allow customers to make a purchase directly online: They should include your company link address so viewers can make a purchase while online. This makes it easy for customers to buy the product immediately, which can lead to increased sales.

Endorsements by experts: Infomercials can be more persuasive if they feature expert endorsements. This can build trust with viewers and make them more likely to buy the product.