LinkedIn is a powerful social media platform for connecting with professionals and businesses, boosting brand identity, and engaging in business-to-business marketing to promote goods and services. It should be part of
any comprehensive social media strategy.
LinkedIn marketing can be an effective means of raising your business profile—if you do it right. Overbearing, “salesy” approaches are not well received. Rather, businesses that leverage their industry expertise to prove themselves as thought leaders in their field tend to achieve success
LinkedIn has more than 774 million members spanning over 200 countries and territories around the globe, making it one of the most popular social media platforms for businesses to interact with their customers.
Today, LinkedIn is an engaging social media network where users can interact, share views, connect digitally, and boost their professional profiles.
The bottom line: you and your company have to be there.