AlturaSolutions Communications works with B2B industries frustrated with the high cost of advertising.
We work with organizations in the Green, sustainability, janitorial, uniform, and food service industries discussing the value of their products and services. We help highlight the features and benefits of their products in articles published in the major trade publications their end-customers read.
At AlturaSolutions Communications, we place educational, how-to articles in the major trade publications that your end-customers read and trust. These articles skillfully discusses the benefits and features of your products and services.
This is a form of inbound marketing, which also involves placing content directly on your website, turning your organization into a “thought leader.”
The key to this strategy is attracting end-customers to your company through content that is relevant and helpful.”
Why Not Just Advertise?
Advertising can keep your products and company in the eyes of the consumer. However, advertising is costly and, for many of us, it’s starting to look a lot like wallpaper. It’s everywhere—so much so that we often don’t really even notice it any longer.
And, it’s not only the volume of advertising that works against its effectiveness, it’s also the number of different messages we are exposed to every day. In fact, more than 900,000 different brands are currently being advertised in the U.S. media.
“As advertising has proliferated and become more obnoxiously insistent, consumers have gotten fed up,” writes Regis McKenna in the Harvard Business Review. “The more advertising seeks to intrude, the more people shut it out.”
How AlturaSolutions Communications Can Help You
AlturaSolutions Communications does not promote our clients products by advertising. Instead, we communicate with end customers through educational, how-to articles that discuss the benefits and features of your company’s products and services. At AlturaSolutions Communications we also produce an ongoing stream of content including news stories, product releases, social media messaging, and case studies promoting the benefits of your products and services.
But does it work? People have a greater tendency to believe what they read than what they see advertised—assuming they see the ad at all. Most people know that advertising is a one-sided message. So, to really find out what is the best brand or product to purchase, buyers ask other people, read articles, and search for information published in newspapers and magazines.
And although people may not believe everything they read in newspapers and magazines, they are definitely influenced by them. As motion picture legend Will Rogers once said, “All I know is what I read in the newspapers.”
Additionally, AlturaSolutions Provides the Following:
- Published works boost credibility.
- Builds brand awareness.
- Rejuvenates old products.
- Motivates buyers.
- Is relatively inexpensive.
- Reaches somebody; advertising reaches anybody.
For more information about the #powerofPR and turning words into sales, click here.