Proven Content Marketing Strategies to Close More Sales
Content marketing has literally taken over the B2B world. However, there are many questions as to what content marketing is and how it can be used effectively.
This form of marketing is based on the production of quality, credible, and pertinent information. This information generates traffic to your company’s website and, along with it, interest in your company’s products and services.
In other words, it creates an environment where words lead to sales.
Studies have shown content marketing is 62 percent less expensive than traditional marketing yet generates three times more leads. Plus, 72 percent of marketers say it is far more effective than costly magazine advertisements.
Some of the topics covered in this quick and informative eBook include:
Information on different types of content marketing strategies
How to get top management on board with content marketing
How to sell with content
Ways to tactfully “weave” your products and services into content while still providing quality, credible information
Why cold calling just doesn’t work anymore and how content marketing has replaced it
Examples of how major companies have found success with content marketing
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“The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
Joe Pulizzi, author of “Epic Content Marketing”