Study Has Several Implications for B2B Organizations
Chicago, IL – A July 2019 Pew Research Study, reports that nearly one in ten U.S. adults are online “almost constantly,” either on a computer, smartphone, or mobile device.
The study also found that 45 percent of those surveyed report going online several times throughout the day.
As expected, the most constantly connected are younger people, those between the ages of 18 and 29.
Roughly half of these people report being online “almost constantly” and the other half say they are online multiple times throughout the day.
These online activities run the gamut, from texting and keeping up with current events, to reading up about products and services in their specific industries, according to Robert Kravitz, president of AlturaSolutions Communications, a communications and digital marketing company representing B2B organizations.
“This is important information marketers should be aware of. It is estimated that more than 85 percent of business buyers read up about products or services online before making a purchase decision.
However, because of all the ‘noise’ on the Internet, more [of this] research is done by visiting B2B industry trade publications.”
While print trade magazine reach has been dwindling in recent years, this is being offset by digital magazine reach, which has gone up about 15 percent since 2015, as reported by Marketing Charts, which closely monitors trends such as these.
“There are many reasons for this,” says Kravitz. “But at the top of the list is credibility.
“Before making a business buying decision, business buyers want to make sure they have all the facts, and that is why they turn to trade publications, whether in print or online.”
He adds that being aware of trends such as these “helps B2B marketers plan their marketing strategies for 2020 and going forward”
About AlturaSolutions Communications
Based in Chicago, AlturaSolutions Communications prepares and publishes educational articles that discuss the value, benefits, and features of their clients products and services. These articles are published in major B2B trade publications, the ones end-customer’s read and trust. The company also produce an ongoing stream of search engine optimized blogs, news stories, product releases, digital marketing services, and case studies. Reach them at www.alturasolutions.com