Inbound marketing is based on the sharing of quality, credible, and pertinent information that generates traffic to your company website and, along with it, interest in your products and services… leading to sales.
This has proven to be one of the most effective ways organizations can discuss the value of their services and products, turning that content into sales.
Further, studies indicate inbound marketing generates three times more leads at 62 percent less cost than traditional marketing strategies such as advertising.
It has also proven to be especially useful in the B2B marketplace.
Goals of an Inbound Marketing Strategy
The goals of an inbound marketing program would include such things as the following:
Increased web traffic. Every marketer wants increased web traffic and an effective inbound marketing program can make it happen.
Brand awareness. This is especially true when end-customers read an article published in a quality B2B publication. They learn who you are and what your company is all about.
More leads. Visitors who take the time to read and understand the educational content on your site – provided by content marketing strategies – develop a connection with your company, making them more comfortable with making a purchasing decision.
Here come the sales. With new leads comes trust, followed by sales.
Cost savings. Inbound marketing is far less costly than traditional advertising. Further, as leads come in with this strategy – resulting in more sales – it may be time to reevaluate the need for other, more costly marketing programs.
Customer retention. One of the most valuable benefits of an effective inbound marketing program is that it can keep current customers loyal and “emotionally” connected to your company. The goal of an inbound marketing program is for end-customers to come back and make purchases over and over again.