So what is BUZZ Marketing?
Interest around your company and the value of your products or services—what we call buzz—is the goal of effective inbound marketing and communications marketing strategy.
Creating buzz involves identifying your market niche, developing a strategy, and then implementing that strategy over and over again.
Our number one priority is creating buzz for your products and services. We do this by placing well crafted, educational, and credible articles in major trade publications. We also prepare and publish timely news stories, case studies, and product release announcements that are often republished in both print and online publications.
Compared to other forms of marketing and advertising, buzz marketing is a cost-effective solution that helps you reach a wide range of potential customers, introducing them to the value of your products in a way that has the potential to make a lasting impression.
Experts believe that we now see as many as 3,000 marketing messages every day. But we forget most of those within seconds.
However, when someone reads an article about the value of your products or services, the message has far more power and credibility than all those thousands of simple advertising messages. These articles are crafted to speak to your customers — the first step in turning leads into sales.
Publishing articles in the publications your end-customers read provides more “bang for the buck” than many other marketing options and keeps your name front and center.
With the many articles and news stories you have released for us, all I can say is that you have done a terrific job for our company and helped us promote Green cleaning throughout the professional cleaning industry. Thank you. Mike Sawchuk, Vice President, Enviro-Solutions