Inbound marketing and publishing work together to promote the value of your company’s products and services.
Years ago, most trade publication had several in-house writers on staff. But for many publications, those days are over. In fact, some major B2B publications now have only one or two in-house editorial staff members and that’s it.
What this means is that these publications need AlturaSolutions to provide them with credible, quality content that is valuable to their readers and at the same time, weaves in the value of your products and services.
For example, one of our clients introduced a new vacuum cleaner designed for hotel housekeepers. This model was developed to address the specific needs, challenges, and requirements of using a vacuum cleaner for eight to ten hours per day in a hotel property.
AlturaSolutions Communications prepared a series of articles published in a variety of cleaning, hotel, and facility management publications all designed to educate housekeepers and cleaning professionals while bringing in the benefits of our clients new machines.
In time people heard about the vacuum cleaner and it began to sell and sell well. Today, this specific vacuum cleaner is found in hotels around the world. This powerful type of inbound marketing is an effective form of marketing that advertising simply cannot buy.
“Robert is my go-to source for cleaning and janitorial articles and web content for the restaurant and retail maintenance industries. He always delivers expert copy that is relevant, concise and well written—and 9 times out of 10, before the deadline! Even with very little lead time, Robert can make it happen. He gets his clients’ names in print!” Kate Lee, Editor, France Media (US)