With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing budgets. This was widespread after the 2008 Great Recession, […]
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Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
B2B Inbound Marketing is very dependent on getting articles published in major trade publications. It seems like there might be a conflict with editors and their account reps, but there really is not. Whereas publications used to have editors and several staff writers years ago, today many have no writers, just one editor and an […]
Frequently asked questions about PR, communications, social media, content marketing, and working with AlturaSolutions How long does it take AlturaSolutions to get to know our company, products, and services? Developing a worthwhile relationship is always an ongoing process. It is not uncommon for communications professionals to spend several weeks just getting familiar with a client’s products […]