One way industry members can succeed better in the second year of the pandemic is to offer products and services in bundles.
Tuscaloosa, AL – March 16, 2021 – As we enter year two of the pandemic, we see that last year was like Charles Dicken’s novel, Tale of Two Cities, for many professional cleaning industry members.
“One way industry members can succeed better in the second year of the pandemic is to offer products and services in bundles,” says Michael Wilson, vice president of marketing for AFFLINK, a 300-member sales and marketing organization.
“Bundling is the sale of two or more separate products or two or more separate services marketed as a package.”
A good example, says Wilson, is when an Internet service company bundles several separate products – Web hosting, email, security, malware protection, and even search engine optimization – all as one bundled package.
“The consumer could purchase each service separately, but it would likely cost more. For the Web hosting company, the more bundles or bundled services offered, the more value they provide their customers, building brand loyalty.”
How can the professional cleaning industry members bundle their products, service offerings, and bring more value to their customers?
Wilson’s offers the following two suggestions:
Cleaning Contractors: Instead of charging separately for services, bundle services such as cleaning, hard floor maintenance, carpet care, window cleaning, even light building engineering.
“As part of a package, this can be a cost-saving for the customer, set you apart from your competitors, and make you the customers’ go-to’ person for all their facility needs.”
Distributors. Instead of selling a disinfectant or a ready-to-use (RTU) antimicrobial, “turn them into a bundle of products including disinfectants, RTUs, electrostatic sprayers, and even hand sanitizer.
Now the distributor is the client’s ‘go-to’ person for all these products, which should improve the distributor’s revenue stream.”
Wilson adds that the key to selling in bundles and effective bundling is pricing each product or service right and letting the client know they can purchase each product or service separately, but at a higher cost. “This makes bundling a ‘good deal’ for the customer, and profitable for you too.”
More AFFLINK items found here.
Editors: The AFFLINK name is trademarked and always capitalized, thank you.
Connecting more than 200 manufacturers of Facility Maintenance, Packaging, Safety, Office and Industrial Supply solutions with over 350 independent distribution experts, AFFLINK is, just as its name suggests – that critical link offering clients innovative products, market expertise, and improved profitability, all of which is fueled by our leading-edge information technology. For more info, visit: http://www.afflink.com/
Michael Wilson, vice president of marketing and packaging
1400 AFFLINK Place
Tuscaloosa, AL 35406
Media Contact: Robert Kravitz