“Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder
Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise of PR by Al and Laura Ries
“Seventy-two percent of senior-level marketers said PR is most valuable in supporting product marketing and product launches.” – Advertising Age, (this is a magazine for the advertising industry)
“If I only had two dollars left, I’d spend one dollar on PR.” – Bill Gates
“Public relations and business growth go together like peanut butter and jelly.” – The Huffington Post
“Public Relations is one of the best returns on investment your [company] can make. You won’t be able to buy the kind of advertising a good PR firm can generate.” – Michael Glass, advertising industry consultant
“PR — even though it is underutilized — is extremely effective when properly leveraged.” – Harvard Business School
“Seventy-one percent of business owners say their marketing dollars are best spent on PR.” – Inc. 500
[PR] deserve a lot of the credit for making McDonald’s a household word.” Ray Kroc, founder of McDonaldsAnyone who pays attention to how decisions are influenced knows that PR is tremendously important.” – Fortune Magazine
“The right story told at the right time can bring valuable attention to your business, even during a downturn.”–Business Week
“PR builds brands and generates awareness-fast.”–Inc.
“A good PR story is infinitely more effective than a front page ad.”-Richard Branson
“In a downturn, an aggressive PR and communications strategy is key.”-Silicon Alley Insider
“Public relations is often viewed as being more credible than advertising. This is due, in part, to the fact that people understand that advertising is being paid for and sponsored by the company, and the company is going to present a biased view.” – CleanLink Magazine
