Robert Kravitz and AlturaSolutions help clients become thought leaders in their industries. I promote the value of their products, services, and expertise by writing content that is published in major trade publications, online, and on social media, specifically LinkedIn, using a variety of formats: words, videos, graphics, gifs, and more.
This way, end customers better understand how this individual or this organization can help them. Ongoing messaging like this provides credibility, is not available with traditional advertising, is less costly than advertising, and is invariably more powerful.
Brief Work History of Robert Kravitz
- I have had three contract cleaning companies in Northern California over a 25-year period. All three were built-up and then sold.
- Started an internet marketing service in 1998, which was sold two years later to a company in New York City.
- In 1998, I wrote and published two books on the professional cleaning industry, which are still available today on Amazon.
- Became a content manager and company spokesperson for a jansan (professional cleaning) business in New York.
- Started an e-Newsletter service, which was later sold to legal electronic newsletter service.
- I was hired by ISSA, the worldwide cleaning association, in the year 2000.
- Started Alturasolutions Communications, a communications and public relations firm, in 2002, which I still have today.
Core Business Beliefs and Values of Robert Kravitz
Don’t listen to others if you want to start your own business. Everyone will say you’re ridiculous. Don’t listen. If you believe in the business and yourself, go for it.
Discipline is key to all accomplishments in life and business.
Patience is necessary. Success usually takes time.
Start slow when starting a new job or working with a new client. Learning the culture of the company, the key players, and how everyone works together takes time – but is time well spent.
Spirituality keeps people focused, and even more critical, optimistic, grateful, and compassionate. It also builds self-esteem and gives meaning to life.
Under promise and then overproduce. Go the extra mile for the client and do so regularly.
A little fear goes a long way. It pushes us to work harder, work smarter, learn more, and get things done.
Fitting in matters in business. Every organization is different. Being a chameleon — able to change to fit in with different people in different situations and settings — goes a long way toward business success.
Character and integrity always pay off. A person’s honesty, ethics, accountability, and principles are always respected.
Don’t stay for the money. I have held on to a difficult account primarily because it paid well. That is not a good reason. Invariably, doing so works against you emotionally, physically, and mentally. If you have done your best and things are still not working — let go, it’s best to leave.
Leave on good terms, always. I have had clients for twenty years and one for only four months. No matter why you are leaving, leaving on good terms protects your reputation, and often opens the door for them to call you back.
Finally, always give thanks. It opens the door for most good things to come into your life.
We create content that helps thought leaders turn their products, services, and expertise into business opportunities.
If you are a Thought Leader, individuals, and organization, ready to take your brand to the next level and would like AlturaSolutions to launch a strategic national PR campaign, let’s connect!