At Alturasolutions, we help organizations become Thought Leaders, showcasing your expertise, products, and services, and turning them into profits.
The services we perform are all designed to raise your corporate or personal profile, build your social media presence, and promote you and your organization as a leader in your field.
Along with video marketing, we accomplish this in the following ways:
Social Media Services for Thought Leaders
- Optimize your company/personal profile on LinkedIn
- Prepare and publish articles and posts on your LinkedIn platforms
- Distribute content, podcasts, and videos to all your social media platforms.
A 2021 study by LinkedIn finds that executives turn to thought leaders – both organizations and individuals – before recommending and making final decisions for their company’s choice of service providers or products.
- Prepare and publish articles and case studies in the trade publications your end-customers read and trust.
- Secure interviews on podcasts.
- Prepare and distribute press releases and news advisories.
Do not underestimate the power of trade publications especially when it comes to promoting you as a thought leader or influencer. They still play a crucial role in many industries, educating and informing your end-customers about your products, services, and industry trends.
- Prepare and post search engine optimized (SEO) content for your company website.
- Prepare and distribute electronic newsletters along with email marketing.
- Create videos and podcast interviews to be posted on your company website.
Content marketing comes in many shapes and sizes, but the goals are the same. By educating your prospects, you build trust, and with trust comes sales.
- Audit and then adjust the current site to improve SEO
- Fine-tune current content on the site, including updating bios and mission statements, and headlines, all with SEO in mind
- Regularly update the site and provide branding services.
Website management starts with a thorough understanding of your products, services, and expertise. This allows us to better position your organization as thought leaders and influencers, so that prospects and new audiences find the site.
We have had clients for more than twenty years. This longevity is because they have benefited from our services, found value in our services, profited from our services, and, in today’s fast-changing world, helped them stay in business.