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You are here: Home / Content Marketing Academy / Shhh…Here Are Your Lucky 13 Ways to Improve SEO Blog Posts

September 5, 2021 By Robert Kravitz

Shhh…Here Are Your Lucky 13 Ways to Improve SEO Blog Posts

Shhh…no one knows about these but you, me, and the lamppost.  But these surefire tips will help improve your sites web traffic and prominence in three to five months…guaranteed.

  1. Select your keywords before you prepare your blog. This will help you stay focused on your topic, which typically is your keyword(s).
  2. Highlight they keywords everywhere in the blog. They should be in the first sentence, then the second and third paragraphs, then sprinkled throughout.  Highlighting helps make sure you are using them but not too many.  Here’s the guide: once key word for every 150 words.
  3. Make sure the keywords are in your title and in the URL.
  4. Make sure the keywords are in your META description of the blog.
  5. Use lots of subheadings. This may not look correct in traditional writing, but in a blog, the subheadings improve SEO.
  6. Have three to six external links in the blog post. Have three to six internal links in the blog post (back to your site)
  7. Only use quotation marks around actual quotes.  Quotation marks can confuse search engines.
  8. Don’t list items in a sentence, one by one by one by one. Instead list them like this:
    One by
    One by
    One by
    One
  9. Include at least one quote or verifiable fact and link back to the source.
  10. Install Rank Math or Yoast if you have a WordPress site. The free versions work fine. These will help guide you into improving your blog’s SEO.
  11. Sign-up for Word Tracker. Very easy to use and very inexpensive, this system pulls the most common key words for every topic.
  12. Put some oomph in your titles. Instead of writing, “Here Are New SEO Blog Tips,” write, “Use These New SEO Blog Tips Now.”  The urgency can improve the blogs rankings.
  13. Strive for Evergreen content.  Evergreen blogs, typically 1,000 words or more, last longer.  They tend to stay relevant longer. Shorter blogs, 600 words, are more short lived and less relevant over time.

PS: Here’s something more.

Try to avoid using passive voice phrases on your website.  Here’s an example. “Someone spilled their coffee” is active voice and more likely to get picked up by search engines than “the coffee was spilled,” which is passive voice. The word “was” plus another verb is a telltale sign of the passive voice.

 

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Filed Under: Content Marketing Academy Tagged With: seo blog tips

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