AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
Why Big Brands Should Hire Small PR Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Reducing Our Environmental Impact at Tradeshows
AlturaSolutions helps businesses grow by turning words into sales. This news story was prepared for client The Ashkin Group. Bloomington, IN – Tradeshows can have an enormous impact on the environment. Just think about it. Invariably, a big show means packed hotels with guest using lots of water, energy, fuel, and other resources. Fortunately, according […]
Using Marketing Content Creation To Explain Your Products
AlturaSolutions helps businesses grow by turning words into sales. For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many […]
InMail: The Ins and Outs of LinkedIn InMail
InMail is simply an email that can be sent to anyone on LinkedIn, whether they’re in your network or not.
Five Ways to Write the (Almost) Perfect Press Release
There is no one right way to write a press release. The perfect press release does not exist. However, there are ways to make your press release stand out amidst the hundreds of press releases distributed to editors every day
Wow: Product Placement in Movies Works
AlturaSolutions helps business grow by turning words into sales. Most of us now know what product placement in all about. Whenever we see a can of Coke or an Apple computer in a movie that was no accident. The manufacturer has most likely paid for that spot…and it’s called “product placement.” Product placement can be defined […]
Understanding Native Advertising
Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Robert Kravitz Business Speaker Chicago
Robert Kravitz Business Speaker Chicago Discussing the following topics: How to Get Your Business Featured In Trade Publications FOR FREE How B2B Businesses Can Take Advantage of the Power of LinkedIn
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