In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
AlturaSolutions Signed, Sealed and Delivered Newsletter Now Available
This months AluraSolutions Communications Newsletter contains information about:
The reasons we must use key questions instead of key words to improve SEO
AlturaSolutions Client Portfolio
AlturaSolutions Communications Client Portfolio
Five Tips For Keeping Commercial Kitchen Floors Clean
Ontario, Canada – As warmer weather returns in many parts of North America, one thing that restaurants, school cafeterias, and all commercial kitchens must be aware of is the return of insects. Many insects hide during the cold winter months, but warmer weather brings them out in force. “One of the big concerns with ‘creepy […]
Why Big Brands Should Hire Small Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Reducing Our Environmental Impact at Tradeshows | 1 min read
Bloomington, IN – While there are Tradeshows throughout the year all over North America, the numbers seem to pick-up from September through the end of the year. So this is a perfect time for attendees and exhibitors alike to realize that Tradeshows can have an enormous impact on the environment. Just think about it. Invariably, […]
Ashkin Reflects on Brazilian Cleaning Industry
The people I met in the Brazilian cleaning industry are smart, and very focused on moving the industry forward.” Bloomington, IN – August 18, 2017 – Stephen Ashkin, well known as the “father of Green Cleaning,” and the jansan industries leading advocate for sustainability, has just returned from speaking at the largest professional cleaning trade […]
Explaining Your Products to End Customers Using the #PowerofPR | 4 min read
For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]
How to Make the Best of the ISSA Tradeshow | 7 Min Read
With the ISSA convention coming up in September 2017, would like to share this article I wrote about the show last year. It was published in SERVICES Magazines. Back in 1923, Alfred Richter, who founded what was then known as the National Sanitary Supply Association, said the reason he formed the organization was to provide a […]
The Power of PR in a Nutshell | 3 Min Read
PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
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