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October 10, 2020 By Robert Kravitz

Reducing Our Environmental Impact at Tradeshows

trade show

Reducing Our Environmental Impact at Tradeshows was prepared for client The Ashkin Group Bloomington, IN –  Tradeshows can have an enormous impact on the environment. Just think about it. Invariably, a big show means packed hotels with guest using lots of water, energy, fuel, and other resources. Fortunately, according to Stephen Ashkin, the professional cleaning […]

Filed Under: AlturaSolutions Newsroom Tagged With: AlturaSolutions Communications, ashkin, evnrionmental impact, Robert Kravitz, tradeshows

September 11, 2020 By Robert Kravitz

Principals of Effective Cleaning and Disinfecting

cleaning and disinfecting

Principals of Effective Cleaning and Disinfecting was prepared by AlturaSolutions  for client Avmor. Health inspectors in the US and Canada are charged with helping to educate facility managers and cleaning professionals that using cleaning chemicals–solutions, sanitizers, and disinfectants—requires they be used correctly to protect human health.    This is a critical job. With the health of […]

Filed Under: Blog! Tagged With: alturasolutions, AlturaSolutions Communications, avmor, cleaning and disinfecting, disinfecting, effective cleaning, sanitizing

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Public Relations Firms – What They Do and How Much Does it Cost

search engine optimization

Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, content marketing, how to make news, inbound marketing, social media for b2b, what is content marketing

June 6, 2020 By Robert Kravitz

The 5 Key Characteristics of Content

content marketing

The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications, social media for b2b, what is content marketing

April 20, 2020 By Robert Kravitz

Manufacturers…You Are Now Publishers

marketing

B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, pr/communications

April 13, 2020 By Robert Kravitz

Robert Kravitz Business Speaker Chicago

articles by robert kravitz

Robert Kravitz is now a featured business speaker in Chicago, working with teh Chicago Free Speakers Organization, discussing the following topics: How to Get Your Business Featured In Trade Publications FOR FREE How B2B Businesses Can Take Advantage of the Power of LinkedIn Reopening, Cleaning, and Health in a Post-COVID World Presentation are presented live […]

Filed Under: Blog! Tagged With: AlturaSolutions Communications, business speaker, Robert Kravitz

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