The power of inbound marketing has proven itself over and over again, especially in B2B industries. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying […]
Reducing Our Environmental Impact at Tradeshows was prepared for client The Ashkin Group Bloomington, IN – Tradeshows can have an enormous impact on the environment. Just think about it. Invariably, a big show means packed hotels with guest using lots of water, energy, fuel, and other resources. Fortunately, according to Stephen Ashkin, the professional cleaning […]
Principals of Effective Cleaning and Disinfecting was prepared by AlturaSolutions for client Avmor. Health inspectors in the US and Canada are charged with helping to educate facility managers and cleaning professionals that using cleaning chemicals–solutions, sanitizers, and disinfectants—requires they be used correctly to protect human health. This is a critical job. With the health of […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.