Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
The Power of Marketing Content in a Nutshell
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
What Good Content Looks Like to Google
Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Public Relations Firms – What They Do and How Much Does it Cost
Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
The 5 Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Manufacturers…You Are Now Publishers
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
Robert Kravitz Business Speaker Chicago
Robert Kravitz is now a featured business speaker in Chicago, working with teh Chicago Free Speakers Organization, discussing the following topics: How to Get Your Business Featured In Trade Publications FOR FREE How B2B Businesses Can Take Advantage of the Power of LinkedIn Reopening, Cleaning, and Health in a Post-COVID World Presentation are presented live […]
Best Ways to Get the Most Marketing Buck for the Money Right Now
The most important step marketers can take right now because of COVID, is to keep marketing. This is how they can come out strong once the virus is gone. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation […]
The Art of Word Weaving and Promoting Product Features
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
