Regarding industry trade publications, the past twenty years have been a rocky road. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways to survive and thrive. This means that for those who long ago concluded trade publications have lost their value, it’s time […]
Best Ways to Get the Most Marketing Buck for the Money Right Now
The most important step marketers can take right now because of COVID, is to keep marketing. This is how they can come out strong once the virus is gone. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation […]