AlturaSolutions | Inbound Marketing Agency for B2B Industries

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September 29, 2020 By Robert Kravitz

AlturaSolutions Suggests Ways to Make B2B Inbound Marketing Work During the Pandemic

b2b inbound marketing

COVID-19 has changed everything, including business-to-business marketing. In-person meetings are over. Trying to reach someone by phone is getting tougher. Voice messages often go unheard. So, how can B2B marketers involved with B2B inbound marketing reach prospects now? Here are some suggestions to help get B2B inbound marketing rolling again: Increase LinkedIn prospecting. For those […]

Filed Under: AlturaSolutions Newsroom, Blog! Tagged With: b2b inbound marketing

July 23, 2020 By Robert Kravitz

Here’s How to Make B2B Newsletters More Effective

news publications

One of the most important components of B2B inbound marketing are newsletters. And in case you haven’t noticed, we’re getting tons of email newsletters lately. It is because many B2B organizations are cutting costs—including marketing costs—due to the recession and the pandemic. But newsletters tend to be very inexpensive, so they have been saved from […]

Filed Under: Blog! Tagged With: b2b inbound marketing

July 23, 2020 By Robert Kravitz

It’s B2B Inbound Marketing that Makes the Sale

b2b inbound marketing

As the president of a B2B inbound marketing agency, I have long believed in the power of B2B inbound marketing. This form of marketing brings the customer to you and not the other way around, where salespeople must knock on doors to look for customers. However, I knew B2B inbound marketing had truly arrived when […]

Filed Under: Blog! Tagged With: b2b inbound marketing

July 5, 2020 By Robert Kravitz

White Paper: Hospitals Examine the Problems Caused by Mopping Floors

mopping floors

Most hospitals in North America depend on mopping floors to clean their floors. This may include using a two-bucket system, in which one bucket is filled with cleaning solution and the other with rinse water, or a more common, one-bucket process, in which the bucket is used to store cleaning solution, with the mop wrung […]

Filed Under: AlturaSolutions Newsroom Tagged With: b2b inbound marketing, mopping floors

April 10, 2020 By Robert Kravitz

The Three States of the Buyer’s Journey

buyers journey

Marketers need to understand the buyers journey.  It typically is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service.  Analysis: The buyer then analyzes the different products or services that might address […]

Filed Under: Blog!, Content Marketing Academy Tagged With: b2b inbound marketing, b2b marketing strategy, buyers journey, inbound marketing

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Services

  • Inbound Marketing
  • Understanding Earned Media
  • Social Media
  • How Marketing Content Creation Can Pull Your Business Forward
  • Article Publishing and B2B Inbound Marketing
  • Email Marketing

Recent Posts

  • Kaivac Launches New Website
  • Bundled Sales: It’s All in the Bundle
  • Choose Chicago Chooses Kaivac
  • Ensuring Passenger Health on Buses and Public Transportation
  • National Pizza Box Recycling Program Launched

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Email: solutions@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 North Michigan Avenue, Chicago, IL 60611

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