COVID-19 has changed everything, including business-to-business marketing. In-person meetings are over. Trying to reach someone by phone is getting tougher. Voice messages often go unheard. So, how can B2B marketers involved with B2B inbound marketing reach prospects now? Here are some suggestions to help get B2B inbound marketing rolling again: Increase LinkedIn prospecting. For those […]
Here’s How to Make B2B Newsletters More Effective
One of the most important components of B2B inbound marketing are newsletters. And in case you haven’t noticed, we’re getting tons of email newsletters lately. It is because many B2B organizations are cutting costs—including marketing costs—due to the recession and the pandemic. But newsletters tend to be very inexpensive, so they have been saved from […]
It’s B2B Inbound Marketing that Makes the Sale
As the president of a B2B inbound marketing agency, I have long believed in the power of B2B inbound marketing. This form of marketing brings the customer to you and not the other way around, where salespeople must knock on doors to look for customers. However, I knew B2B inbound marketing had truly arrived when […]
White Paper: Hospitals Examine the Problems Caused by Mopping Floors
Most hospitals in North America depend on mopping floors to clean their floors. This may include using a two-bucket system, in which one bucket is filled with cleaning solution and the other with rinse water, or a more common, one-bucket process, in which the bucket is used to store cleaning solution, with the mop wrung […]
The Three States of the Buyer’s Journey
Marketers need to understand the buyers journey. It typically is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address […]
