One of the most important components of B2B inbound marketing are newsletters. And in case you haven’t noticed, we’re getting tons of email newsletters lately. It is because many B2B organizations are cutting costs—including marketing costs—due to the recession and the pandemic. But newsletters tend to be very inexpensive, so they have been saved from […]

As the president of a B2B inbound marketing agency, I have long believed in the power of B2B inbound marketing. This form of marketing brings the customer to you and not the other way around, where salespeople must knock on doors to look for customers. However, I knew B2B inbound marketing had truly arrived when […]