The buyer’s journey is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address this situation; as much as 95 […]
Many people assume trade publications are a dying breed. It is true that about 15 years ago, but they are on the rebound and far stronger than many realize
While B2B organizations are looking into all types of marketing and advertising possibilities today, what continues to be far more powerful—and far less costly—is to have articles published in major trade publications, the ones your end-customers read.
B2B digital marketing is constantly evolving. About the only thing we are sure of is that it is here to stay. But where will it be a year from now? Five years from now? Lee Odden, a B2B digital marketing strategist, asked several people from such leading organizations as Cisco, IBM, Dell, Google, Intel, Marketo, […]
A B2B marketing strategy is very focused on keyword selection. However, when developing keywords for a website, many organizations forget that keywords and long-tail keywords—multiple and more specific keywords in a sentence-type format—should be based on how people actually use the Internet. For instance, simply using the keywords “plane tickets” will likely not attract much […]