The title of this post comes from the book This Is Marketing by Seth Godin. When I first read Godin’s book, I knew he was right. That’s because I have experienced it in action firsthand. Before starting my communications/digital marketing firm 17 years ago, I had three commercial cleaning companies. We maintained offices and office buildings, schools, […]
While B2B organizations are looking into all types of marketing and advertising possibilities today, what continues to be far more powerful—and far less costly—is to have articles published in major trade publications, the ones your end-customers read.
Digital marketing, which has been evolving over the years, is expected to become even more important to B2B marketers in 2015. The following are five digital marketing trends B2B marketers should focus on and anticipate in 2015: Mobile is now the norm: Ensuring websites work well on mobile technologies can no longer be an afterthought. […]