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October 21, 2022 By Robert Kravitz

The Blogging Tipping Point

blogging

Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is our […]

Filed Under: Blog!, Content Marketing Academy Tagged With: blog, blog marketing, blogging tips

October 20, 2022 By Robert Kravitz

Does Blogging Still Work?

blogging

  Ninth Annual Blogging Survey Just Released It Says Blogging Still Works Each year, Orbit Media, a leading web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the survey is to identify what works and what does not when it comes to blogging, also known as content […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: blog marketing, blog post, blog writing, blogging, blogging tips

May 29, 2021 By Robert Kravitz

The Power of Inbound Marketing Just Might Blow Your Mind

inbound marketing

The power of inbound marketing has proven itself over and over again, especially in B2B industries. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying […]

Filed Under: Blog! Tagged With: AlturaSolutions Communications, blogging tips, inbound marketing, powr of PR, words lead to sales

July 30, 2020 By Robert Kravitz

10 Blogging Tips and Tricks That Always Work

blogging

It seems like every few months, another organization comes out with tips and tricks to making blogging more effective.  A problem with these tips and tricks is that they often are time sensitive. What worked, say in 2018, may not work so well today. However, there are blogging tips and tricks that have managed to […]

Filed Under: Blog! Tagged With: blogging, blogging tips, blogs

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Public Relations Firms – What They Do and How Much Does it Cost

search engine optimization

Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, content marketing, how to make news, inbound marketing, social media for b2b, what is content marketing

May 5, 2020 By Robert Kravitz

Why Its Taking More Time to Write Blogs

blogging

Nearly 40 percent of bloggers report “strong results” as a result of writing longer blogs and spending more time with each blog. If you think the amount of time it takes to write a blog is getting longer and longer, you just might be right. According to a study published by Orbit Media Studios, the […]

Filed Under: Blog! Tagged With: blogging, blogging tips, marketing content

April 20, 2020 By Robert Kravitz

10 SEO Terms We Need to Know

blogging

SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.

Filed Under: Blog! Tagged With: blogging tips, content marketing, seo, seo basics, social media for b2b, what is content marketing

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