AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
Using Marketing Content Creation To Explain Your Products
AlturaSolutions helps businesses grow by turning words into sales. For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many […]
10 Blogging Tips and Tricks That Always Work
AlturaSolutions helps businesses grow by turning words into sales. It seems like every few months, another organization comes out with tips and tricks to making blogging more effective. A problem with these tips and tricks is that they often are time sensitive. What worked, say in 2018, may not work so well today. However, there […]
Understanding Native Advertising
Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
The Blogging Tipping Point
Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is not […]
Why Blogging is Important in Every B2B Marketing Program
Blogging is a Crucial Component in Every B2B Marketing Program Blogging helps build trust, loyalty, and with it sales. Blogging improves search engine optimization. Studies indicate that after about the sixth month of a blogging, web traffic to a company website jumps significantly. Blogging lets you get your message out to end-customers. AlturaSolutions publishes […]
Why Its Taking More Time to Write Blogs
Nearly 40 percent of bloggers report “strong results” as a result of writing longer blogs and spending more time with each blog. If you think the amount of time it takes to write a blog is getting longer and longer, you just might be right. According to a study published by Orbit Media Studios, the […]
Blogging For Attention
Here are some tips and tricks to help promote your blogs, get them found, and turn words into sales
Are Trade Publications Dead? Nope, Not at All
Many people assume trade publications are a dying breed. It is true that about 15 years ago, but they are on the rebound and far stronger than many realize
