AlturaSolutions | Inbound Marketing Agency for B2B Industries

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      • When it Comes to Blogging the Lucky Number is 13?
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      • Video: Chicago Hunkers Down
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July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Public Relations Firms – What They Do and How Much Does it Cost

search engine optimization

Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, content marketing, how to make news, inbound marketing, social media for b2b, what is content marketing

May 5, 2020 By Robert Kravitz

Why Its Taking More Time to Write Blogs

blogging

Nearly 40 percent of bloggers report “strong results” as a result of writing longer blogs and spending more time with each blog. If you think the amount of time it takes to write a blog is getting longer and longer, you just might be right. According to a study published by Orbit Media Studios, the […]

Filed Under: Blog! Tagged With: blogging, blogging tips, marketing content

April 20, 2020 By Robert Kravitz

10 SEO Terms We Need to Know

blogging

SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.

Filed Under: Blog! Tagged With: blogging tips, content marketing, seo, seo basics, social media for b2b, what is content marketing

April 20, 2020 By Robert Kravitz

Manufacturers…You Are Now Publishers

marketing

B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, pr/communications

April 2, 2020 By Robert Kravitz

How to Make Article Titles Stand Out

titles

Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.

Filed Under: Blog!, Content Marketing Academy Tagged With: article headlines, article titles, blogging tips, blogs, headlines, pr/communications, titles

March 25, 2020 By Robert Kravitz

About AlturaSolutions Communications

b2b marketing

AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.

Filed Under: About AlturaSolutions Tagged With: AlturaSolutions Communications, blogging tips, blogs, content marketing, pr/communications, product placement, public relations, Robert Kravitz

March 10, 2020 By Robert Kravitz

Using Marketing Content Creation To Explain Your Products

earned media

For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]

Filed Under: Blog! Tagged With: AlturaSolutions Communications, blogging tips, content marketing creation, introducing a new product

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Services

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