Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
Nearly 40 percent of bloggers report “strong results” as a result of writing longer blogs and spending more time with each blog. If you think the amount of time it takes to write a blog is getting longer and longer, you just might be right. According to a study published by Orbit Media Studios, the […]
SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]