VIDEO: Earned Media vs. Branded Articles
VIDEO: Putting Earned Media Articles to the Branded Article Marketing Test
This study of five hundred consumers compared the effectiveness of earned media articles written by journalists and others compared to paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed earned media articles as the most credible and effective. What’s more, […]
Was I Wrong About Branded Articles?
The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising. A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]
Understanding Native Advertising (Branded Articles)
Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.