Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.
Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]
Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]