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June 15, 2021 By Robert Kravitz

Was I Wrong About Branded Articles?

The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising.  A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]

Filed Under: Blog! Tagged With: branded articles, native advertising

February 28, 2020 By Robert Kravitz

Understanding Native Advertising (Branded Articles)

news publications

Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.

Filed Under: Blog! Tagged With: branded articles, native advertising

December 4, 2019 By Robert Kravitz

Study Compares Credibility of Thought Leadership Articles with Branded Article Marketing

enviro-solutions

Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising.  The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]

Filed Under: Blog! Tagged With: branded articles, branded content articles, crediblity, earned media, native advertising, publisher crediblity, thought leadership marketing

November 20, 2019 By Robert Kravitz

The Power of Thought Leadership Marketing (Earned Media) vs. Branded Articles

 

Filed Under: Blog! Tagged With: branded articles, thought leadership, thought leadership marketing

October 23, 2019 By Robert Kravitz

Concerns About Native Advertising (Branded Articles)

inbound marketing

Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]

Filed Under: Blog!, Content Marketing Academy Tagged With: #nativeadvertising, branded articles, native advertising

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Recent Posts

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