PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
B2B Marketing Strategy: The Do, Know, and Go of Search Engine Optimization
A B2B marketing strategy is very focused on keyword selection. However, when developing keywords for a website, many organizations forget that keywords and long-tail keywords—multiple and more specific keywords in a sentence-type format—should be based on how people actually use the Internet. For instance, simply using the keywords “plane tickets” will likely not attract much […]
Blogging Tips and Dealing with Blogger’s Block
When blogging on a regular basis, one of the problems you may run into is thinking up something to write about. This is called “bloggers block.”
Sears Roebuck Starts a Radio Station
Sears Roebuck is one of the first companies to succeed with content marketing. If they could only do that today.
Blogging Tips: Tricks and Tips on Writing Blogs
There are a few tricks that seem to get more people to read what you have to say and make your blogs more powerful.
Manufacturers…You Are Now Publishers
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
Blog Word Count: Is Longer Better?
Blog Word Count. Recent studies indicate that the longer the blog – as much as 2,000 words – the better it is for search engine optimization.
Google Suggests: Letting Google Suggest Your Keywords
Google Suggests is a quick and easy way to select keywords—or at least start the process going—is to simply type a word or two into Google and see what Google fills in.
Marketing with Content: Be a Reader and Not a Seller
When it comes to any form of content marketing, placing an advertisement in the content is a very big no-no.
Content Marketing: Moving from Sales Quotas to Content Quotas
Content Marketing: Salespeople, realizing the value and power of content marketing, will want to prepare credible, quality, informative articles to help boost their own sales figures on a regular basis.
