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June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

April 25, 2020 By Robert Kravitz

The Power of Buzz Marketing and Marketing Content Creation

buzz marketing

Buzz marketing is a form of viral marketing. It’s designed to get B2B end-customers talking about a product or service through conversations, in person and on social media platforms. When end-customers start talking about the features, benefits, and value of a product or service, the buzz not only creates awareness, but helps generate sales and […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: buzz marketing

April 20, 2020 By Robert Kravitz

Manufacturers…You Are Now Publishers

thought leadership marketing

B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, pr/communications

March 29, 2020 By Robert Kravitz

When Times Get Tough, the Tough Get Marketing

marketing

When the economy takes a nosedive, and in this case possibly the worst decline since the Great Depression, invariably the first thing on the company chopping block is their marketing budget. This scenario is nothing new. It has been repeated over and over for decades. While we are going to offer some tips on how […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: buzz marketing, marketing

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Services

  • Thought Leadership Marketing
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  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • AlturaSolutions Blogs Are Now Posted on LinkedIn
  • Ending the Confusion over Floor Safety
  • Best Times to Post on LinkedIn
  • Conversations With TAL Global on Political Extremism
  • My Experience With the Power of Content Marketing

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Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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