AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interview Marketing Examples
    • Interview with Mike Keenan – Topic, Addressing Retail Theft
    • Johnathan Tall Discuses the Need for Airport Profiling
    • VIDEO: LEXX Sanitizer Cleaner – This is a Good Product
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • VIDEO: Cleaning, Understanding, and Appreciating Waterless Urinals
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
    • VIDEO: Getting to Know LEXX Sanitizer & Cleaner
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

April 25, 2020 By Robert Kravitz

The Power of Buzz Marketing and Marketing Content Creation

buzz marketing

Buzz marketing is a form of viral marketing. It’s designed to get B2B end-customers talking about a product or service through conversations, in person and on social media platforms. When end-customers start talking about the features, benefits, and value of a product or service, the buzz not only creates awareness, but helps generate sales and […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: buzz marketing

April 20, 2020 By Robert Kravitz

Manufacturers…You Are Now Publishers

thought leadership marketing

B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, pr/communications

March 29, 2020 By Robert Kravitz

When Times Get Tough, the Tough Get Marketing

marketing

When the economy takes a nosedive, and in this case possibly the worst decline since the Great Depression, invariably the first thing on the company chopping block is their marketing budget. This scenario is nothing new. It has been repeated over and over for decades. While we are going to offer some tips on how […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: buzz marketing, marketing

Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • Seven Steps to An Effective Earned Media Strategy
  • The Downside of Social Media for B2B Organizations
  • The Reasons Why Blogging Still Works
  • Here’s How to Turn Your Brand into a Thought Leader
  • Improving Efficiency: How to Way to Get More Things Done

Contact Us

Email: solutions@alturasolutions.com
LinkedIn: LinkedIn
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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