Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
Buzz marketing is a form of viral marketing. It’s designed to get B2B end-customers talking about a product or service through conversations, in person and on social media platforms. When end-customers start talking about the features, benefits, and value of a product or service, the buzz not only creates awareness, but helps generate sales and […]
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.