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July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 6, 2020 By Robert Kravitz

The 5 Key Characteristics of Content

content marketing

The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications, social media for b2b, what is content marketing

June 6, 2020 By Robert Kravitz

PR is all about Earned Media. You Don’t Pay for It

earned media

Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not

Filed Under: Blog!, Content Marketing Academy Tagged With: communications, earned media, pr/communications, public relations, Robert Kravitz, what is public relations

March 10, 2020 By Robert Kravitz

Why Big Brands Should Hire Small PR Agencies

pull marketing

Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, communications, content marketing

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Email: robert@alturasolutions.com
Phone: 312-880-8176

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