Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
What Good Content Looks Like to Google
Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
The 5 Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
PR is all about Earned Media. You Don’t Pay for It
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Why Big Brands Should Hire Small PR Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
