Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
The Power of PR in Business is Credibility
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
What Good Content Looks Like to Google
Google is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. With that in mind, study after study has been conducted to determine what […]
With PR You Earn It . . . You Don’t Have to Pay for It
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
The Five Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Gatekeepers: Should You Put a Gate in Front of Your Content?
Should we ask visitors to fill out a form in order to download an e-book or a report? This is a very common practice but is it the right thing to do to generate goodwill and invite visitors to visit your site again.
The Facebook Yawn
Although some B2C companies have been amazingly successful with Facebook, as to the B2B world, with few exceptions, it just never happened.
How to Write the Perfect Product Release
Product releases can prove very effective in marketing new and old products if sent out on a consistent basis every month
Starbucks is in the People Business
Starbucks is in the People Business and other QuickTakes
