In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Why Big Brands Should Hire Small PR Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Does Content Marketing Still Work?
When AlturaSolutions started offering content marketing services a decade ago, there was undoubtedly less competition, making it more effective. Few B2B organizations even had a blog or content marketing section on their websites, so they were eager to get started. But today, things are quite different. Nowadays, virtually every B2B organization has some form of content marketing program. Most […]
Five Best Practices for Content Marketing
Content marketing is about being a thought leader and it is through this thought leadership, that new customers are acquired and sales are made
When It Comes to Content Marketing and Thought Leadership Marketing What Works Best?
The big question many have today about thought leadership marketing and content marketing is which formats are the best to use: videos, words, graphics, podcasts? Before discussing this, let’s talk a bit about the history of content marketing. Content marketing became a major marketing strategy from about 2004 to 2010. When it first appeared, it […]
Effective Media Relations
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
The Power of Marketing Content in a Nutshell
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
How’s Your Content Marketing Program Going?
About the third month of a content marketing program is when the problems start.
Understanding the Value of Content Marketing
Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational
