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August 4, 2020 By Robert Kravitz

When It Comes to Content, Which Works Best?

marketing

Content marketing became a major strategy around 2004 to 2006.  When it first appeared, it primarily involved words, posted on company websites, in the form of blog posts. It  was  developed  because  more  and  more  B2B organizations specifically believed traditional marketing formats was no longer working. However, since then, it has evolved. Videos, webinars, original […]

Filed Under: Blog! Tagged With: content marketing, marketing

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

June 15, 2020 By Robert Kravitz

How’s Your Content Marketing Program Going?

content marketing

About the third month of a content marketing program is when the problems start.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: content marketing

June 8, 2020 By Robert Kravitz

Understanding the Value of Content Marketing

marketing

Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational

Filed Under: Blog! Tagged With: content marketing, content marketing persistance, what is content marketing

June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 7, 2020 By Robert Kravitz

Turning Visitor Engagement into Sales

marketing content creation

Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: content marketing, visitor engagement

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Editorial Mission Statements: Should Your Content Have a Mission?

robert kravitz alturasolutions communications

Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.

Filed Under: Blog!, Content Marketing Academy Tagged With: content marketing, editorial mission statements, inbound marketing, what is content marketing

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