AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

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July 17, 2023 By Robert Kravitz

The Power of Content Marketing

content marketing

In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry

Filed Under: Blog! Tagged With: AlturaSolutions Communications, content marketing, content marketing persistance, professional cleaning industry, Robert Kravitz

September 6, 2022 By Robert Kravitz

Does Content Marketing Still Work?

content marketing

When AlturaSolutions started offering content marketing services a decade ago, there was undoubtedly less competition, making it more effective. Few B2B organizations even had a blog or content marketing section on their websites, so they were eager to get started. But today, things are quite different. Nowadays, virtually every B2B organization has some form of content marketing program. Most […]

Filed Under: Blog! Tagged With: content marketing

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: content marketing, earned media, marketing content

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

June 15, 2020 By Robert Kravitz

How’s Your Content Marketing Program Going?

content marketing

About the third month of a content marketing program is when the problems start.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: content marketing

June 8, 2020 By Robert Kravitz

Understanding the Value of Content Marketing

thought leadership marketing

Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational

Filed Under: Blog! Tagged With: content marketing, content marketing persistance, what is content marketing

June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog! Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog! Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Editorial Mission Statements: Should Your Content Have a Mission?

robert kravitz alturasolutions communications

Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.

Filed Under: Blog! Tagged With: content marketing, editorial mission statements, inbound marketing, what is content marketing

June 6, 2020 By Robert Kravitz

Public Relations Firms – What They Do and How Much Does it Cost

search engine optimization

Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, content marketing, how to make news, inbound marketing, social media for b2b, what is content marketing

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Our Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Recent Posts

  • The Two Types of Blogs: Longies and the Shorties
  • The Blogging Tipping Point
  • VIDEO: It Wasn’t Advertising that Sold Windows. It was PR
  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases

Contact Us

Email: robert@alturasolutions.com

LinkedIn: LinkedIn

Phone: 312-880-8176

Calendly: Calendy

Office Location: 3600 N Lake Shore Drive Chicago, IL 60613

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