Content marketing is about being a thought leader and it is through this thought leadership, that new customers are acquired and sales are made
Understanding the Value of Content Marketing
Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational
My First Experience With the Power of Content Marketing
In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Sites Without Content Marketing are Just Online Ads
Sites Without Content Marketing are Just Online Ads
Five Tips For Keeping Commercial Kitchen Floors Clean
Ontario, Canada – As warmer weather returns in many parts of North America, one thing that restaurants, school cafeterias, and all commercial kitchens must be aware of is the return of insects. Many insects hide during the cold winter months, but warmer weather brings them out in force. “One of the big concerns with ‘creepy […]
Why Big Brands Should Hire Small Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
The Power of PR in a Nutshell | 3 Min Read
PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
Manufacturers: How To Improve Your Article Placement Batting Average
Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
The Power of PR in Business is Credibility
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Will Native Advertising Save Trade Publications?
Some brands have discovered a powerful way to get end-customers to know about their products and its called native advertising
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