Content marketing became a major strategy around 2004 to 2006. When it first appeared, it primarily involved words, posted on company websites, in the form of blog posts. It was developed because more and more B2B organizations specifically believed traditional marketing formats was no longer working. However, since then, it has evolved. Videos, webinars, original […]
Effective Media Relations
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
The Power of Marketing Content in a Nutshell
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
How’s Your Content Marketing Program Going?
About the third month of a content marketing program is when the problems start.
Understanding the Value of Content Marketing
Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational
What Good Content Looks Like to Google
Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Turning Visitor Engagement into Sales
Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Editorial Mission Statements: Should Your Content Have a Mission?
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
