AlturaSolutions | B2B PR/Communications Agency

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March 17, 2023 By Robert Kravitz

The Power of Content Marketing

content marketing

In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry

Filed Under: Blog! Tagged With: AlturaSolutions Communications, content marketing, content marketing persistance, professional cleaning industry, Robert Kravitz

March 15, 2023 By Robert Kravitz

Why Big Brands Should Hire Small PR Agencies

brands

Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:

Filed Under: Blog! Tagged With: #powerofPR, AlturaSolutions Communications, communications, content marketing

September 6, 2022 By Robert Kravitz

Does Content Marketing Still Work?

content marketing

When AlturaSolutions started offering content marketing services a decade ago, there was undoubtedly less competition, making it more effective. Few B2B organizations even had a blog or content marketing section on their websites, so they were eager to get started. But today, things are quite different. Nowadays, virtually every B2B organization has some form of content marketing program. Most […]

Filed Under: Blog! Tagged With: content marketing

August 26, 2022 By Robert Kravitz

Five Best Practices for Content Marketing

Thought Leadership Marketing

Content marketing is about being a thought leader and it is through this thought leadership, that new customers are acquired and sales are made

Filed Under: Blog! Tagged With: content marketing, content marketing practices, content marketing tips

August 1, 2022 By Robert Kravitz

When It Comes to Content Marketing and Thought Leadership Marketing What Works Best?

thought leadership marketing

The big question many have today about thought leadership marketing and content marketing is which formats are the best to use: videos, words, graphics, podcasts? Before discussing this, let’s talk a bit about the history of content marketing. Content marketing became a major marketing strategy from about 2004 to 2010. When it first appeared, it […]

Filed Under: Blog! Tagged With: content marketing, marketing

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

June 15, 2020 By Robert Kravitz

How’s Your Content Marketing Program Going?

content marketing

About the third month of a content marketing program is when the problems start.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: content marketing

June 8, 2020 By Robert Kravitz

Understanding the Value of Content Marketing

thought leadership marketing

Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational

Filed Under: Blog! Tagged With: content marketing, content marketing persistance, what is content marketing

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Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases
  • The Power of Content Marketing
  • Confirmed: Video Marketing is an Effective Marketing Tool
  • A Q&A About Interview Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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