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June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 7, 2020 By Robert Kravitz

Turning Visitor Engagement into Sales

content

Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: content marketing, visitor engagement

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Editorial Mission Statements: Should Your Content Have a Mission?

robert kravitz alturasolutions communications

Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.

Filed Under: Blog!, Content Marketing Academy Tagged With: content marketing, editorial mission statements, inbound marketing, what is content marketing

June 6, 2020 By Robert Kravitz

Public Relations Firms – What They Do and How Much Does it Cost

search engine optimization

Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, content marketing, how to make news, inbound marketing, social media for b2b, what is content marketing

June 6, 2020 By Robert Kravitz

The 5 Key Characteristics of Content

content marketing

The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications, social media for b2b, what is content marketing

June 6, 2020 By Robert Kravitz

Content Marketing Case Study: Saving a Family Business with Words

content marketing

“As we were looking for ways to grow, content marketing kept coming up, the experts [we talked to] were all saying ‘You need to be in content marketing’ in order to grow.”

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: content marketing

April 20, 2020 By Robert Kravitz

10 SEO Terms We Need to Know

blogging

SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.

Filed Under: Blog! Tagged With: blogging tips, content marketing, seo, seo basics, social media for b2b, what is content marketing

April 20, 2020 By Robert Kravitz

Manufacturers…You Are Now Publishers

thought leadership marketing

B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, pr/communications

March 25, 2020 By Robert Kravitz

About AlturaSolutions Communications

b2b marketing

AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.

Filed Under: About AlturaSolutions Tagged With: AlturaSolutions Communications, blogging tips, blogs, content marketing, pr/communications, product placement, public relations, Robert Kravitz

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