Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
“As we were looking for ways to grow, content marketing kept coming up, the experts [we talked to] were all saying ‘You need to be in content marketing’ in order to grow.”
SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.