AlturaSolutions | B2B PR/Communications Agency

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September 8, 2021 By Robert Kravitz

Earned Media and Paid Media Working in Tandem

earned media and paid media

Another post on our PR Insights blog pointed out that article publishing – earned media – is still one of the most effective strategies B2B marketers have to spread the news about their products and services. They are especially effective for consulting firms which to show their expertise on a topic or challenge. As we […]

Filed Under: Blog! Tagged With: earned media, paid media

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 6, 2020 By Robert Kravitz

PR is all about Earned Media. You Don’t Pay for It

earned media

Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not

Filed Under: Blog!, Content Marketing Academy Tagged With: communications, earned media, pr/communications, public relations, Robert Kravitz, what is public relations

December 4, 2019 By Robert Kravitz

Study Compares Credibility of Thought Leadership Articles with Branded Article Marketing

enviro-solutions

Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising.  The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]

Filed Under: Blog! Tagged With: branded articles, branded content articles, crediblity, earned media, native advertising, publisher crediblity, thought leadership marketing

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Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases
  • The Power of Content Marketing
  • Confirmed: Video Marketing is an Effective Marketing Tool
  • A Q&A About Interview Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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