AlturaSolutions | Inbound Marketing Agency for B2B Industries

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July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 6, 2020 By Robert Kravitz

PR is all about Earned Media. You Don’t Pay for It

earned media

Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not

Filed Under: Blog!, Content Marketing Academy Tagged With: communications, earned media, pr/communications, public relations, Robert Kravitz, what is public relations

December 4, 2019 By Robert Kravitz

Study Compares Credibility of Thought Leadership Articles with Branded Article Marketing

enviro-solutions

Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising.  The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]

Filed Under: Blog! Tagged With: branded articles, branded content articles, crediblity, earned media, native advertising, publisher crediblity, thought leadership marketing

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Services

  • Inbound Marketing
  • Understanding Earned Media
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  • How Marketing Content Creation Can Pull Your Business Forward
  • Article Publishing and B2B Inbound Marketing
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Recent Posts

  • Kaivac Launches New Website
  • Bundled Sales: It’s All in the Bundle
  • Choose Chicago Chooses Kaivac
  • Ensuring Passenger Health on Buses and Public Transportation
  • National Pizza Box Recycling Program Launched

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Email: solutions@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 North Michigan Avenue, Chicago, IL 60611

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