Another post on our PR Insights blog pointed out that article publishing – earned media – is still one of the most effective strategies B2B marketers have to spread the news about their products and services. They are especially effective for consulting firms which to show their expertise on a topic or challenge. As we […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]