A media strategy that has value for manufacturers looking for more exposure for their products is called earned media. It’s effective and what’s more, free. What we are talking about is publishing articles in leading trade publications and on LinkedIn. However, a couple of fair warnings: One article won’t do the trick. Articles placed on […]
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
PR is all about Earned Media. You Don’t Pay for It
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not