PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
How to Make News
One of the goals of an effective PR/communications program is to keep finding ways to get in the news. However, this can be a challenge because many companies really do not have all that much news to report on a regular basis. So, when there is no news, we have to find ways to make […]
Public Relations Firms – What They Do and How Much Does it Cost
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
Sears Roebuck Starts a Radio Station
Sears Roebuck is one of the first companies to succeed with content marketing. If they could only do that today.
Gatekeepers: Should You Put a Gate in Front of Your Content?
Should we ask visitors to fill out a form in order to download an e-book or a report? This is a very common practice but is it the right thing to do to generate goodwill and invite visitors to visit your site again.
Content Marketing Gets a Face
Content marketing is the creating and distributing of valuable and compelling content with the objective of driving profitable customer action…in other words, sales.
Creating Titles with Zing
Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.
LinkedIn: How to Make It a Success for You and Your Company
LinkedIn is now the third-fastest-growing social network, and because the site is very professional and business focused, this growth may be able to help you and your company in the near future
Gotta Give to Get
You’ve got to give them some “value” for securing their contact information, and one of the best ways to do this is by giving away valuable content. The key word here is “valuable.”
