Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
The term inbound marketing is commonly heard for those wishing to promote a product or service. Less common is the term pull marketing. In some ways they overlap
Marketers need to understand the buyers journey. It typically is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address […]
A company few of us have ever heard of – and in need of an inbound marketing strategy – is called Entersekt. Based in South Africa, this company has developed what are called second or “dual factor” authorization systems. These add an extra step to your login information to verify you are you. While sending […]
Inbound Marketing and Ways to Win Executive Buy-in
AlturaSolutions helps businesses grow by turning words into sales. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be […]