Most of us are more familiar with outbound marketing than inbound marketing. Outbound marketing is when we would go out and find customers. This could be anything from knocking on doors to making phone calls. This worked and worked very well for decades. But around and about the 1990s, as he Internet took over and […]
Getting the Boss Behind Inbound Marketing
Inbound Marketing and Ways to Win Executive Buy-in
The Power of Inbound Marketing Just Might Blow Your Mind
The power of inbound marketing has proven itself over and over again, especially in B2B industries. To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying […]
Study Proves the Value of Blogging
NEWS: The 7th Annual Blogging Survey has just been released by Orbit Media Studios, a leading website development company based in Chicago. According to Andy Crestodina, CEO of Orbit Media, in these surveys, “we find over and over again that greater efforts [in blogging] leads to greater rewards.” This year’s study involved nearly 1,300 bloggers […]
Inbound Marketing Get Prospects “Delighted” with Your Product
In 2007, the average person was exposed to between 3,000 and 5,000 advertising messages every day. At the time, these were astonishing numbers. But guess where we are in 2020? Easily double or more that number of messages. Today, we are bombarded with as many as 10,000 marketing messages every day. For many of us, […]
Five Inbound Marketing Techniques that Drive Sales
One of the “new normal” changes we have seen is that inbound program has become much more powerful than ever before. This is because we are all online much more now than we were in the pre-COVID days. Although it varies in different parts of the country, Internet usage in North America is up as […]
The Power of Marketing Content in a Nutshell
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
Editorial Mission Statements: Should Your Content Have a Mission?
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
Public Relations Firms – What They Do and How Much Does it Cost
Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
The Difference Between Inbound Marketing and Pull Marketing
The term inbound marketing is commonly heard for those wishing to promote a product or service. Less common is the term pull marketing. In some ways they overlap
