LinkedIn Is Business, true. This according to Colleen McKenna a LinkedIn specialist, CEO and founder of Intero Advisory. Her consulting firm works with people and organizations, helping them take advantage of all the business opportunities LinkedIn has to offer. She’s so serious about using LinkedIn for business, she has even coined and then trademarked the tagline, “It’s Business, […]
How Service Providers Can Find Commercial Clients Using LinkedIn
This article was originally published in CleanFax Magazine LinkedIn was launched in May 2003. It is a social media site used primarily by business professionals looking to network or reach out to others. “LinkedIn is like one big cocktail party where everyone is passing out business cards,” writes Shawn Busse, with a B2B marketing agency […]
Why Your Company Should Start Publishing
If the content is good, valuable, and well-written it will find more and more readers who will view you and your firm as thought leaders, which is the first step in making words lead to sales.
What’s the Difference Between a LinkedIn Post and a LinkedIn Article?
The differences between LinkedIn Posts and Articles confuses many people and LinkedIn has not helped matters much. Over the years, LinkedIn has used terms such as “publish a post,” “Pulse,” “start a post,” or “publish an article” when trying to add content to your LinkedIn site. Sometimes they are referring to the same thing; other […]
InMail: The Ins and Outs of LinkedIn InMail
InMail is simply an email that can be sent to anyone on LinkedIn, whether they’re in your network or not.
