As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is marketing content creation, a form of PR. But before discussing this further, we must clarify two things. First, advertising still has power. For instance, many marketing professionals say that a new […]
Why Your Company Should Start Publishing
If the content is good, valuable, and well-written it will find more and more readers who will view you and your firm as thought leaders, which is the first step in making words lead to sales.
Introducing the Marketing Content Creation Process
Times change and terms also change. In the past decade, what was traditionally called content marketing has evolved to become what is now termed marketing content creation. An organization that creates this type of marketing content, referred to as a marketing content creator, accurately describes the essence of what AlturaSolutions is all about. Marketing terms […]
Case Study. Promoting a Portable Carpet Extractor Manufacturer
At a time when many carpet cleaning technicians were moving from portable carpet cleaning extractors to truck-based units, U.S. Products, was concerned that their business would be negatively impacted. All their machines were portables. These were also hot-water machines. In most cases, a hot-water extractor is more useful at removing soils such as grease, oil, […]
Marketing Content Creation for Manufacturers
In-house marketing content creation (aka blogs) is all about publishing, relevant, quality, and well-written blogs on a company website that are effectively search engine optimized. This will help draw interest from potential customers and bring more visitors and attention to your site – including repeat visitors. All of these people may read your blog post, […]
AlturaSolutions Brand Accelerator Program
