AlturaSolutions | Inbound Marketing Agency for B2B Industries

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    • Case Study: Introducing the Kaivac No-Touch Cleaning System
    • Case Study. Promoting U.S. Products and Portable Carpet Extractors
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      • Signed, Sealed, Delivered: Are Trade Publications Dead? Nope, Not at All
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June 17, 2020 By Robert Kravitz

The Power of PR and Marketing Content Creation

marketing content creation

As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is marketing content creation, a form of PR. But before discussing this further, we must clarify two things. First, advertising still has power.  For instance, many marketing professionals say that a new […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: marketing content creation, power of pr, public relations

June 15, 2020 By Robert Kravitz

Why Your Company Should Start Publishing

b2b inbound marketing

If the content is good, valuable, and well-written it will find more and more readers who will view you and your firm as thought leaders, which is the first step in making words lead to sales.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: LinkedIn, marketing content creation, publishing

April 23, 2020 By Robert Kravitz

Introducing the Marketing Content Creation Process

Times change and terms also change. In the past decade, what was traditionally called content marketing has evolved to become what is now termed marketing content creation. An organization that creates this type of marketing content, referred to as a marketing content creator, accurately describes the essence of what AlturaSolutions is all about. Marketing terms […]

Filed Under: Blog!, Content Marketing Academy Tagged With: marketing content, marketing content creation

March 29, 2020 By Robert Kravitz

Case Study. Promoting a Portable Carpet Extractor Manufacturer

At a time when many carpet cleaning technicians were moving from portable carpet cleaning extractors to truck-based units, U.S. Products, was concerned that their business would be negatively impacted. All their machines were portables. These were also hot-water machines. In most cases, a hot-water extractor is more useful at removing soils such as grease, oil, […]

Filed Under: Blog! Tagged With: carpet extractor, marketing content creation, U.S.Products

March 15, 2020 By Robert Kravitz

Marketing Content Creation for Manufacturers

marketing content creators

In-house marketing content creation (aka blogs) is all about publishing, relevant, quality, and well-written blogs on a company website that are effectively search engine optimized.  This will help draw interest from potential customers and bring more visitors and attention to your site – including repeat visitors. All of these people may read your blog post, […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: blogs, marketing content, marketing content creation

January 13, 2020 By Robert Kravitz

AlturaSolutions Brand Accelerator Program

Alturasolutions New Brand Accelerator Program

         

Filed Under: Blog! Tagged With: brand accelerator program, marketing, marketing content creation

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Services

  • Inbound Marketing
  • Understanding Earned Media
  • Social Media
  • How Marketing Content Creation Can Pull Your Business Forward
  • Article Publishing and B2B Inbound Marketing
  • Email Marketing

Recent Posts

  • Poem: My Earth Day Awakening
  • Pizza Box Recycling and Rome’s Colosseum
  • Pretty Filthy Until We Got a Kaivac
  • B2B Websites: Giving Them What They Want
  • CDC Updates Views on the Transmission of COVID-19

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Email: solutions@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 North Michigan Avenue, Chicago, IL 60611

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