Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
Why Its Taking More Time to Write Blogs
Nearly 40 percent of bloggers report “strong results” as a result of writing longer blogs and spending more time with each blog. If you think the amount of time it takes to write a blog is getting longer and longer, you just might be right. According to a study published by Orbit Media Studios, the […]
Introducing the Marketing Content Creation Process
Times change and terms also change. In the past decade, what was traditionally called content marketing has evolved to become what is now termed marketing content creation. An organization that creates this type of marketing content, referred to as a marketing content creator, accurately describes the essence of what AlturaSolutions is all about. Marketing terms […]
Marketing Content Creation for Manufacturers
In-house marketing content creation (aka blogs) is all about publishing, relevant, quality, and well-written blogs on a company website that are effectively search engine optimized. This will help draw interest from potential customers and bring more visitors and attention to your site – including repeat visitors. All of these people may read your blog post, […]
5 Myths Marketing Content and PR
We may not realize it but we are exposed to some form of marketing content, public relations, and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show […]
How PR and Marketing Content Got the Concorde Off the Ground
Most of us have heard of the Concorde. It was one of the most famous airplanes in aviation history. But what most of us do not know is that if it was not for effective PR strategies, it would have never taken off. When it was introduced in the early 1970s, it was equipped with […]
