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August 1, 2022 By Robert Kravitz

When It Comes to Content Marketing and Thought Leadership Marketing What Works Best?

thought leadership marketing

The big question many have today about thought leadership marketing and content marketing is which formats are the best to use: videos, words, graphics, podcasts? Before discussing this, let’s talk a bit about the history of content marketing. Content marketing became a major marketing strategy from about 2004 to 2010. When it first appeared, it […]

Filed Under: Blog! Tagged With: content marketing, marketing

September 3, 2020 By Robert Kravitz

Don’t Do This When it Comes to Marketing

b2b inbound marketing

AlturaSolutions Turns Words into Sales | 312-880-8176  

Filed Under: Blog! Tagged With: marketing, marketing budget

August 20, 2020 By Robert Kravitz

Five Inbound Marketing Techniques that Drive Sales

inbound marketing

One of the “new normal” changes we have seen is that inbound program has become much more powerful than ever before.  This is because we are all online much more now than we were in the pre-COVID days. Although it varies in different parts of the country, Internet usage in North America is up as […]

Filed Under: Blog! Tagged With: inbound marketing, marketing

August 4, 2020 By Robert Kravitz

Which Marketing Strategy Grows Sales? Push, Pull, or Both

pull marketing

As a pull marketing agency, also known as inbound marketing agency we are often asked which is the best: pull marketing or push marketing. The answer is that it all depends. If the client’s product or service is brand new, then push marketing is best, at least initially. View push marketing as an introductory process.  […]

Filed Under: Blog! Tagged With: marketing, pull marketing

April 17, 2020 By Robert Kravitz

With COVID, How Should We Be Marketing

marketing

Marketing during the COVID-19 crisis has become complicated. Most of us have been home for a while now, and the initial shock of COVID-19 is starting to fade. As a result, many of us are beginning to think about what we should be doing to maintain our businesses during this crisis and come out stronger […]

Filed Under: Blog! Tagged With: marketing

April 11, 2020 By Robert Kravitz

Best Ways to Get the Most Marketing Buck for the Money Right Now

marketing

The most important step marketers can take right now because of COVID, is to keep marketing. This is how they can come out strong once the virus is gone. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation […]

Filed Under: The Power of BUZZ Marketing Tagged With: alturasolutions, AlturaSolutions Communications, marketing

April 8, 2020 By Robert Kravitz

In Tough Times Great Brands Become Greater by Increasing Marketing Budgets

With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing budgets. This was widespread after the 2008 Great Recession, […]

Filed Under: Blog! Tagged With: marketing

March 31, 2020 By Robert Kravitz

Six Marketing Steps Jansan Companies Should Take Now to be Stronger When the Rebound Comes

inbound marketing

Many in the professional cleaning industry report they are swamped right now, with end-customers asking them to help them sanitize their facilities. However, at the same time, they realize our country has come to a virtual standstill, and no one knows when some semblance of normality will return. So, what should jansan and other B2B […]

Filed Under: Client-Published Articles, Blog! Tagged With: coronavirus, marketing

March 31, 2020 By Robert Kravitz

When Times Get Tough the Tough Start Marketing

pull marketing

No one knows who said it first, but an old adage says: “When times are good, you should advertise. When times are bad, you must advertise.” Let’s bring that up-to-date.  Today we would most likely say: “When times are good, invest in marketing. When times are bad, you must invest in marketing.” Let me know […]

Filed Under: Blog! Tagged With: advertise, marketing, post ceral

March 29, 2020 By Robert Kravitz

When Times Get Tough, the Tough Get Marketing

marketing

When the economy takes a nosedive, and in this case possibly the worst decline since the Great Depression, invariably the first thing on the company chopping block is their marketing budget. This scenario is nothing new. It has been repeated over and over for decades. While we are going to offer some tips on how […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: buzz marketing, marketing

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