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Five Inbound Marketing Techniques that Drive Sales
One of the “new normal” changes we have seen is that inbound program has become much more powerful than ever before. This is because we are all online much more now than we were in the pre-COVID days. Although it varies in different parts of the country, Internet usage in North America is up as […]
When It Comes to Content, Which Works Best?
Content marketing became a major strategy around 2004 to 2006. When it first appeared, it primarily involved words, posted on company websites, in the form of blog posts. It was developed because more and more B2B organizations specifically believed traditional marketing formats was no longer working. However, since then, it has evolved. Videos, webinars, original […]
Which Marketing Strategy Grows Sales? Push, Pull, or Both
As a pull marketing agency, also known as inbound marketing agency we are often asked which is the best: pull marketing or push marketing. The answer is that it all depends. If the client’s product or service is brand new, then push marketing is best, at least initially. View push marketing as an introductory process. […]
Robert Kravitz Explains Why Cutting Marketing in a Recession is a Mistake.
This article was published in Industrial Distribution Magazine on May 1, 2020 In my 18 years of experience as a communications and marketing professional, I have learned that when the economy takes a hit, one of the first things manufacturers and distributors invariably do is cut their marketing budgets. For many, doing so appears to […]
With COVID, How Should We Be Marketing
Marketing during the COVID-19 crisis has become complicated. Most of us have been home for a while now, and the initial shock of COVID-19 is starting to fade. As a result, many of us are beginning to think about what we should be doing to maintain our businesses during this crisis and come out stronger […]
Best Ways to Get the Most Marketing Buck for the Money Right Now
The most important step marketers can take right now because of COVID, is to keep marketing. This is how they can come out strong once the virus is gone. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation […]
In Tough Times Great Brands Become Greater by Increasing Marketing Budgets
With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing budgets. This was widespread after the 2008 Great Recession, […]
Six Marketing Steps Jansan Companies Should Take Now to be Stronger When the Rebound Comes
Many in the professional cleaning industry report they are swamped right now, with end-customers asking them to help them sanitize their facilities. However, at the same time, they realize our country has come to a virtual standstill, and no one knows when some semblance of normality will return. So, what should jansan and other B2B […]
When Times Get Tough the Tough Start Marketing
No one knows who said it first, but an old adage says: “When times are good, you should advertise. When times are bad, you must advertise.” Let’s bring that up-to-date. Today we would most likely say: “When times are good, invest in marketing. When times are bad, you must invest in marketing.” Let me know […]
