The most important step marketers can take right now because of COVID, is to keep marketing. This is how they can come out strong once the virus is gone. However, they may have to make changes, and with funds tight, be more strategic. This, according to Robert Kravitz, president of AlturaSolutions, a marketing content creation […]
In Tough Times Great Brands Become Greater by Increasing Marketing Budgets
With the current meltdown on Wall Street, and concerns we are now deep into a recession, if not worse, I thought this would be a good time to discuss marketing budgets. Invariably, the first thing many companies do when a recession occurs is cut their marketing budgets. This was widespread after the 2008 Great Recession, […]