The public relations industry has historically had a rocky relationship with what are called branded articles and the concept of native advertising. A few years back, I joined the PR chorus, questioning the effectiveness of branded articles. In contrast, what the PR industry has traditionally valued is known as earned media. Earned media refers to […]
Native Advertising: Here’s How to Make It Work
According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]
Keeping Native Advertising Honest
Native advertising refers to published content – an article – that naturally fits in with the look, feel, and other content in a publication.
Understanding Native Advertising (Branded Articles)
Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.
Study Compares Credibility of Thought Leadership Articles with Branded Article Marketing
Study involving 1500 consumers compared articles written by journalists and thought leaders, referred to as thought leadership marketing or earned media, with paid or sponsored content, commonly known as branded articles, native advertising, or just advertising. The study revealed that the greatest percentage of participants viewed the earned media articles the most credible. What’s more, […]
Concerns About Native Advertising (Branded Articles)
Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]
