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October 23, 2019 By Robert Kravitz

Concerns About Native Advertising (Branded Articles)

inbound marketing

Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]

Filed Under: Blog!, Content Marketing Academy Tagged With: #nativeadvertising, branded articles, native advertising

August 27, 2016 By Robert Kravitz

Native Advertising Guidelines to Make Native Advertising Work

#powerofPR

Native Advertising Guidelines According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: #nativeadvertising, native advertising

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